10 Amazing Tools for Social Media Management

By on March 11, 2019

 Image courtesy of Jason Howie/Flickr

Social media is one of the best ways to find an audience, raise brand awareness and stand out. So, having a presence that means something to the audience is crucial for your success. You should have active accounts on all social media channels from Twitter to LinkedIn – or you can focus on a select few which are most active when it comes to audience engagement. You need social media to become a leader in your industry.

But, it can be quite tedious and overwhelming for business owners to deal with different accounts and post regularly. This is why you have to have the right knowledge and the right tools. The best way to engage with your online audience is to have a steady schedule that you can keep up with on a regular basis.

So, here are some of the best tools to manage your social media accounts:

  1. HootSuite

If you are looking for something that will manage your entire social media presence, HootSuite is your answer. It’s one of the most popular and beloved tools in this area due to its efficiency and accuracy as well as the quality of the services they provide. You can use it if you are a single professional with multiple accounts or a huge company with thousands of accounts. You can add accounts with ease and schedule your posts in a simple and efficient way. You can also have account managers. This company also offers training on social marketing and the use of their tools. It’s one of the best things out there for the price.

  1. MeetEdgar

There are many tools out there that can help you schedule your posts and gather data but there aren’t many systems like this one. This tool helps you share content that has been the most popular and has gained the most engagement. It’s simple and you can use it on the side, like an additional tool that helps you find your most beloved posts and share them across social media.

  1. Hubspot

Hubspot is a popular tool that will let you monitor, publish content and get a ton of data. It will allow you to track engagement and which channels bring the most of it, it will help you track your funnels and see which posts drive leads and sales as well. You can enjoy this tool with plenty of benefits that will let you make the most of your social media.

  1. TweetDeck

This tool is an old one but it’s so for a reason – it has been used for a long time and it provides high quality tools that allow you to be an active and participating part of the Twitter universe. It has an easy layout that will help you track various conversations to see where they will go and you can schedule content in a snap which is very important since Twitter moves fast.

  1. IFTTT

“This is an automation tool that can save you a ton of time in social media management. You can link. For instance, if you publish a blog post, it will send out a tweet,” says Sally Young, SEO specialist at Australia2Write.

  1. Buffer

This tool will let you schedule your social media and customize every post for each platform. It also shares content at all of the best times for sharing. It can track links as well.

  1. Sprout Social

Social media management is made easy with this simple tool which allows you to monitor multiple channels and mentions. It helps you engage with brand advocates and schedule content.

  1. Google Analytics

This is a simple yet essential tool for everyone who has an online presence. It gathers data and helps you understand your audience better.

  1. A Content Calendar

Content calendar is a necessity and it doesn’t have to be complex. You can create one with simple tools like Google Docs or Microsoft Word and have your information organized in an understandable way.

  1. Raven

“This tool gives you information on PPC, SEO and social media channels. You can access this data and schedule your posts as well,” says Linda Franklin, content manager at BritStudent.com.

Having the right tools for social media management can make all the difference. It can turn a tedious job to something easy and fun. Pick one of these tools to help you out with your social media management strategy.

About Joel Snyder

Joel Snyder is social media manager and writer at academic services PhD Kingdom and Next Coursework. He enjoys helping people to grow their business online as well as creating articles about things that excite him.
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