10 Little Secrets to Amp Up Your Google My Business Listing

By on March 20, 2019

One of the free tools that Google has offered their clients is called Google My Business. This is essentially an upgraded version of Google Places for Business and the Google+ Pages Dashboard with the same features, including business information management. It is a complementary feature that you can add to your existing website that will list your business on Google, thereby putting your business in the public eye.

All the information you provide is searchable in Google Plus, Google Search, and Google Maps. If you don’t have a business website yet, you can use the website builder, which is another free tool provided by Google.

Even if you don’t own a storefront yet, you can still use the Google My Business tool for free. You only need to have a business, service area or home base, just as long as you provide the necessary details that you want to appear on Google. You can also verify your existing business via a verification postcard from Google so that people will know that you are a legitimate business owner.

Here are some listing secrets that will help you amp up your business in Google My Business:

  1. Claim your listing in Google My Business so that you have an advantage over other business owners. Plus, it is totally free. Claim it now and do not forget about it. Instead, use your Google My Business listing to its full potential.
  2. Make sure that you use updated and correct details for your business listing, including the name, address, and phone number.
  3. The phone number that you use must be a local number that matches the number on the landing page of your website.
  4. Choose the specific category that corresponds to the actual name of your business when providing details in order to avoid suspicion from users.
  5. The opening hours of your business should also be updated to avoid inconveniencing your clients. There is a Booking button feature that customers use for making appointments, and having the correct information on the opening hours of your business is necessary for booking purposes.
  6. Use high-resolution images for the photos you upload of your business. Using photos of yourself, customers, workers, or even parking lots can be helpful to your clients. Make sure your photo stands out so that people can remember it. Make it a catchy photo that’s easy to remember.
  7. Make sure that the link you will use doesn’t lead to your competition. This can happen when other uses click “Suggest and Edit” and change the information for your business website. So, make sure you regularly log in to your and check your Google My Business listing dashboard.
  8. You can use AdWords to attract more visitors to your website. Although this is a paid feature, it can be an effective tool in enhancing public awareness of your business.
  9. Encourage your clients to post reviews of your business. Social media check-ins are another great way to promote your business. There is a “Questions & Answers” feature for local Google searches that can be utilized to ask questions about your business, and you have the chance to answer it right there.
  10. Make use of the “mini-ads” feature on Google My Business. These are Google Posts that you can use, and they are found in the Knowledge Panel and on Google Maps. Use them by creating a Call-to-Action (CTA), adding images, or adding links to another useful website. You can have a “sale” event post for an on-going sale; post a new product you want to feature and add a link where people can purchase it; set up an event post for any event that you have, like webinars and seminars and add a registration page link; and even post a “holiday message” post if you just want to greet all the visitors on your business website.

Act now and take advantage of your Google My Business listing. Be sure to use all of these tips to take it to its full potential.

About Smith Willas

Smith Willas is a freelance writer, blogger, and digital media journalist. He has a Degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.
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