10 Simple Tips to Enhance Your Social Media Influence

By on July 17, 2018

Do you know the best thing about social media? People follow you, read your posts, view your images, etc., because they want to.

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Maybe they are interested in the products or services you provide or just in your publications. You are not making them read your messages as social sites work not like intrusive television, radio, or newspaper ads.

Do you ask yourself a question how to increase the number of your social media followers and start/maintain emphatic engagements with them? Read on and get to know some of the working tips that will help you strengthen your positions on social networks.

The first thing you should remember about is that you will have to nurture your followers if you want to grow your influence. One of the ways to do this is by establishing yourself as an expert in your business. Please note that you don’t have to be a social media professional for that.

However, you should be ready to take the fact that it’s impossible to boost your social media influence having done something once in a lifetime. You will need to invest your time and efforts to get the result as building social media influence is a long process.

Ok, it’s time to wrap up the introduction and pass over to the social media influence boosting tips. Most of them are generic, which means that they can be used by everybody.

Initiate conversations

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If you want to attract new followers and keep the existing ones, spend some time to know people better. You can simply ask them how was their day. You need to have followers if you are going to become popular on social media. Add your friends, your industry peers, people who are interested in stuff you offer, etc.

It’s also good to run a blog. Leave comments to the posts written by other people. Besides, you should be accessible to your followers, involve them in real interactions and not just post the info about your activity.

Track the trends

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Read people’s conversations. If you feel like contributing to that topic, don’t hesitate, do it. Carrying conversations on topics popular in your niche is a brilliant way to reach out to people and gain new followers.

By the way, Ahrefs Content Explorer tool may help you find the most shared content in your niche, easily and quickly. It has a special functionality for that – you will be able to find out the most shared and the most “linked to” content on any topic across the web. Besides, you can apply various filters like publish date, the number of social shares, language, word count, etc. on search results to narrow down your search for the popular content. But that’s not all, you can also see the social share graphs, showing content performance in different social networks over time.

Take a look at this short video to know what else the tool can do for you.

Carry out contests, events, and highlight news

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People tend to reach out to others as we are empathic by nature. We like to be involved in others’ lives. You can use this trait of character – hold contests and regular events. Encourage your audience to get involved. Share the latest company or personal life news with them.

Hashtags can help to build contacts

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Take advantage of using keywords and hashtags as tools for reaching out to people on social media. Observe how other people are using them, learn, and be discerning.

You must post original content, however, other people may also have interesting ideas to share. Thus, you can curate their posts and share them on your page. I recommend you not to overwhelm your followers with posts. It’s better to be creative but careful about what you post.

Promote something you are good at

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It’s cool to be an expert in multiple niches. Knowledge gives you the freedom to post whatever you wish. But you cannot afford to be a generalist if you are running a niche business. I can advise you to find some specific topics that resonate with what you do and create the relevant posts. Soon you’ll become an expert on a subject and people will start to trust you, which is precious.

Track your activity on social media sites

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It’s natural that you want to know how your social media activities are performing. You can measure your social media marketing campaigns success signing up with services like Klout or Kred. They are easy to use and you’ll find all necessary instructions on their website. When you’ll sign up, you will get good insights on what you are doing right and what is not working for your business.

As to Ahrefs, Site Explorer tool can show you the pages with the highest performance grade on social media on your or any other website.

Welcome specific inputs of your audience

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Supposing you have just launched a new product or service. If you want to get inputs on a specific issue, ask your followers what they think. I am sure that people will be happy to share their advice. But this is not the only benefit you’ll get. You will increase your engagement with the followers and even add more of them to your community.

Mention niche influencers in your posts

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It’s beneficial for you to give compliments on posts written by other authors on your wall or just mention influencers’ names. Add @ before the influencer’s name if you are doing it on Twitter. Add + in front of the name on Facebook and Google+. This will also increase your social influence.

Establish connections with niche influencers

Of course, you are not the only one working in your niche. There are many other entrepreneurs who might be more influential than you. Try to establish connections with these people as they may mention you in their posts or share your content. If you want to simplify the process of finding influencers in your niche, you may use professional tools like Ahrefs Content Explorer, which has the functionality to find the trending content in your industry, its writers, and sharers.

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Use all available connection channels, including offline ones

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Don’t limit yourself to conversations on social media networks only. There are many other ways to communicate with people. For instance, you can conduct a podcast, host chats on Google Hangout, take part in radio interviews, post videos on YouTube, and so on. All these will help you build your social media influence.

Wrap up

As you see, there are many ways to increase your social media influence as well as increase website traffic without building links or adding new content. Watch what other people are doing right and adopt the best techniques to improve your influence on social media.

Have questions? They are welcome in the comments.

I wish you the best of luck in your social media campaigns, cheers!

 

About Helga Moreno

Helga Moreno is a passionate content creator and marketer at Ahrefs bold enough to believe that if there's a book that she wants to read, but it hasn't been written yet, then she must write it herself.
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