10 Tasty Blog Stats That Prove You Should Be Blogging #Blogging

By on September 2, 2013
Blogging

Blogging has been around since before social media took hold and brought us different levels of communication online. Yet having a business blog these days is becoming the single most important element in an online strategy – for businesses that want to make money online. Today, I’m bringing you some surprising reasons why blogging is something that every business or brand should be doing.

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#1: Get More Inbound Links

Hubspot has proven that companies that blog receive 97% more inbound links that companies that don’t bother. Inbound links raise search engine rankings.

#2: Blogging Is Not Just For Young People

Even though some 53.3% of 21-35 year olds make up the total blogging population, it also means that nearly half of all bloggers did not grow up with technology or the internet.

#3: Get More Selling Power

According to BlogHer, some 61% of US online consumers have bought something based on a recommendation that they received from a blog. People like blog recommendations.

#4: Blogs Are Very Trustworthy

In another recent stat, 81% of online consumers in the US trust information that comes from a blog. This is far above trust affiliated with advertising of any form online.

#5: Small Businesses Grow Faster

Evidence indicates that small businesses that blog get 126% more lead growth than businesses that don’t blog at all. That’s more business early on, which means success.

#6: It’s All In The Video Content

If some 87% of all online marketers use video content to sell, it means that your blog needs video to run efficiently. Combine blogging and video for high-impact sales.

Blogging

Courtesy of smallfuel.com/blog

#7: Get More Pages Indexed

According to Hupspot, companies that blog get 434% more indexed pages, which is great for SEO and ranking. Blogging is great for guaranteeing fresh content on your website.

#8: Blogging Daily Increases Your Traffic

Blogging every day increases your traffic! Companies that blog more than 20 times a month get 5 times more traffic than blogs that post 4 times a month.

#9: Blogs Are a Content Marketing Essential

More than 37% of all marketers online say that blogs are a valuable type of content marketing. This year the term ‘content marketing’ is being integrated with social marketing to help businesses earn more online.

#10: Companies Believe Blogs Have Value

Some 81% of companies that blog consider it a critical process for their business, according to the latest Hubspot research.

These 10 blogging stats are a nice reminder that owning and running a business blog is not the future – it’s now. Your brand better be ready for the commitment, or you will fall behind! Clearly, having a blog these days is considered one of the most important online properties that you can own. If you don’t have one yet, get moving!

Which blog stat do you find most interesting?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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