10 Ways To Run a Successful Facebook Group #Facebook

By on July 29, 2013
Facebook group

A Facebook group is more intimate than a business page, and attracts people that are genuinely interested in what your group is about. People can come and go, which is great – though it can lead to a lot of unwanted problems for the administrators. Today I’m going to give you some tips on how to better manage your Facebook group.

#1: Choose a Descriptive Group Name

Whether you have an open or closed group, choosing a descriptive group name will help people identify whether or not they really want to be part of your community.

#2: Keep Your Description Short and SEO Compliant

Create a brief, easy-to-scan description that contains the main keywords of your business integrated in an organic, friendly manner.

#3: Segment Your Lists

If you find that some group members are more important than others (for marketing, interaction – or any reason) segment them into special lists for targeted sales.

#4: Encourage Personal Content Sharing

Invite your group members to share content in your Facebook group, to make friends and to start discussions about things in your niche that are topical or controversial.

#5: Upload a Group Etiquette or Policy Document

If there is one thing you don’t want in your group, its trolls, spammers and chancers. Make your group etiquette doc available to everyone so that they know the rules of engagement.

#6: Intermittently Use Images To Control Behavior

If you are having trouble with some members of your community, break your policy doc into small image posts and share them intermittently on your page. People take in knowledge better this way.

Facebook groups

Courtesy of allfacebook.com

#7: Ask Before Adding People To Your Group

A little unknown fact about authorities, is that they don’t like being added to groups if you don’t ask them first. If you have authorities on your Facebook page, be polite – ask them first!

#8: Choose Your Privacy Options Wisely

These days there are 3 options to choose from – open groups, closed groups and secret groups. Make sure your level of privacy corresponds with the goal for the group.

#9: Select a Stylish Icon

An icon can say more than a group name, if you choose it well. You will get the chance to choose yours from a list of options. Pick one that most accurately describes your group!

#10: Pin Your Policy Doc or Latest News

Use the pin function in your group to fix your policy document or some breaking news (even hot posts, like they do on forums) to get your members to read and engage with it.

Use these 10 great Facebook group tips to better manage and run your very own group on the platform. As you will discover, it can be a full time job moderating your community, and keeping the conversation in line with your goals. But this is essential if your group is going to be successful, and grow in your niche.

Do you use a Facebook group for business? If so, what challenges do you have to face with your community?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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  • Christine Bell

    I belong to a “shop and sell” group of about 2000 members. What annoys me is that the Admin makes irrelevant comments on people’s posts. How can this be tamed without risking being removed from the group? Personally I think he’s narcissistic and unemployed — seems to have nothing else to do but draw attention to himself. Way too much!! He has no right, does he, to make a joke about something someone is trying to sell?

    • Cheryl Snelleman

      Start your own? Chances are you’re not the only one annoyed with his behaviour and it won’t take much to persuade others to come join your group.

  • Kelly Huckaby

    I would love to hear how other group admins/mods share responsibilities. Do you have specific jobs (one for admitting new members, one for monitoring posts, etc)? Do you rotate jobs (first week: admin A admits new members, admin B monitors post; second week: admin A monitors posts, admin B admits new members)? Or do you keep a running conversation going as to who has done what and everyone pitches in as they’re able? That last option works good for small groups, but as they group it can get complicated. Your thoughts?

    • Susan Miller-Wade

      Are you making it too difficult? I have a group of 60,I am the only admin,and don’t need any help.Maybe your group is very large.Notice that the support groups for Facebook admins are all dead or dysfunctional!

      • Kelly Huckaby

        While I’ve always had a co-admin I’ve always done everything myself until last year when my husband was hospitalized and I couldn’t do anything for about a week. We had about 800 members at the time. Basically, what we do, is contact each person who wishes to join to be sure they are in our area and they are homeschooling. Those are our requirements for getting into the group. Since that time, the co-admin and I have shared the responsibilities of contacting people. With just two of us, it was easy to shoot off a private message and let the other know we had the latest request.

        Then we ran into some issues with one of our members. We asked another mom to join us, to help make decisions about group rules and such. We’re now at almost 1,000 members. We had 10 people ask to join one day! We’ve started a secret group for the three of us to discuss who is contacting which person, and we ‘talk’ about group events and such. It seems to be working okay, but one member often forgets to let us know she’s contacted someone. I suppose it’s just a matter of reminding her to let us know.

        • Susan Miller-Wade

          Very interesting.I’ve never been the admin for such a large group.I was the admin for a fan group with 200 members.I read some about group dynamics,about how people’s behavior changes with the number of members in the group.With that many,you are bound to have constant conversation,great.I can only think you will also have a large amount of lurkers,my pet peeve.I have discovered that my group does not want to be too big,and we add members slowly.I like your separate group for the admins–great idea.What I found with 200 members is that only about 25 formed the core.They were strangers,maybe had been in other groups together,but the fighting that went on every day was like a bloodbath! We had trolls who hated our singer of choice,and they made a mighty mess of everything.I wrote a Mission Statement,with rules for conduct on the group.This was ignored.I warned again,and had to shut it down.Goodbye stress.I imagine your group is more civilized.I wonder if your group,with so many members,might want to make “rooms” for different topics,one for general discussion.I did that once–it was easier for the members to go right to their interest.Good luck–I’d like to hear how it goes for you.

          • Kelly Huckaby

            Do you run a group now? They are now showing insights for Groups, similar to what they do for Pages. It’s so cool! I discovered that of our 950+ people, about 850 were active. That blew my mind, as I know the norm is 10-20%. We do have some guidelines, but I think the key to our large group running so well is that we are all local. We could run into each other in public on any given day, so we need to treat each other respectfully to avoid scenes. Ha! Just goes to show how anonymity can make people act childish.

            One thing I’ve found, when it comes to rules of conduct, is that the delete function is my friend. I will try to post a general warning, not pointing any fingers, and if that doesn’t work I then contact the offender privately (which doesn’t always work because sometimes they ignore your private message). If I need to, I’ll tag them, to let them know I’ve sent a message. When they still ignore me and continue to post trash, I simply remove them from the group.

            In your group for the band, I would have posted that the group was designed for support of the band, not trashing them. Anyone who doesn’t like the lead singer is welcome to either hold their tongue or leave the group. Unless they are footing the bill for travel expenses and cutting the paycheck for the band, they have no right to force their opinions on who should be the singer. They are welcome to have their opinions, but they are not welcome to post them in the group.

            Tough love. It works, Susan!

          • Susan Miller-Wade

            Hi Kelly–Thank you for writing.I’m amazed at the number of active members you have! Unheard of!
            I don’t have anything to do with music groups anymore.No thanks.This group I run is very personal and we bet together in person a lot.We have a four day campout in the summer and live together in a gorgeous place in the country.We just had that annual party,and included a lovely service for a member who died.I did just about everything myself,except I have learned to give out suggestions for food for each member to bring,supplies and chores.Otherwise,I would end up doing no it ALL myself.The group is crazy about this annual gathering,very sentimental,and are talking about next year.I’m not at all sure Inwant to be the Head Camper anymore.
            About four years ago,we decided to open the group to new members from our town who didn’t go to the same school.It was a spevial school–an experimental high school,The Alternative School.We had that strong bond,but we have lots of other friends in common.We had a discussion.
            We posted 17 names of members who never visited,chronically absent,and asked them to let us know if they still wanted to be in the group.No reply from any of them–obviously not there.At midnight,we changed the name of the group,changed the status to secret,deleted the 17,sent out our group to nvitation to six new people.It was hilarious.We call it “The “Purge”. Not one of them ever asked me where the group went.We have added a couple back in for different reasons.
            So my problem as admin. is the lurking.It’s time for another purge,but I’m not going through that again.Some of our members loudly defend the lurkers–it’s not a requirement of the group to join the discussion.But it would be NICE! Good luck to you.

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