10 Ways To Run a Successful Facebook Group #Facebook

By on July 29, 2013
Facebook group

A Facebook group is more intimate than a business page, and attracts people that are genuinely interested in what your group is about. People can come and go, which is great – though it can lead to a lot of unwanted problems for the administrators. Today I’m going to give you some tips on how to better manage your Facebook group.

#1: Choose a Descriptive Group Name

Whether you have an open or closed group, choosing a descriptive group name will help people identify whether or not they really want to be part of your community.

#2: Keep Your Description Short and SEO Compliant

Create a brief, easy-to-scan description that contains the main keywords of your business integrated in an organic, friendly manner.

#3: Segment Your Lists

If you find that some group members are more important than others (for marketing, interaction – or any reason) segment them into special lists for targeted sales.

#4: Encourage Personal Content Sharing

Invite your group members to share content in your Facebook group, to make friends and to start discussions about things in your niche that are topical or controversial.

#5: Upload a Group Etiquette or Policy Document

If there is one thing you don’t want in your group, its trolls, spammers and chancers. Make your group etiquette doc available to everyone so that they know the rules of engagement.

#6: Intermittently Use Images To Control Behavior

If you are having trouble with some members of your community, break your policy doc into small image posts and share them intermittently on your page. People take in knowledge better this way.

Facebook groups

Courtesy of allfacebook.com

#7: Ask Before Adding People To Your Group

A little unknown fact about authorities, is that they don’t like being added to groups if you don’t ask them first. If you have authorities on your Facebook page, be polite – ask them first!

#8: Choose Your Privacy Options Wisely

These days there are 3 options to choose from – open groups, closed groups and secret groups. Make sure your level of privacy corresponds with the goal for the group.

#9: Select a Stylish Icon

An icon can say more than a group name, if you choose it well. You will get the chance to choose yours from a list of options. Pick one that most accurately describes your group!

#10: Pin Your Policy Doc or Latest News

Use the pin function in your group to fix your policy document or some breaking news (even hot posts, like they do on forums) to get your members to read and engage with it.

Use these 10 great Facebook group tips to better manage and run your very own group on the platform. As you will discover, it can be a full time job moderating your community, and keeping the conversation in line with your goals. But this is essential if your group is going to be successful, and grow in your niche.

Do you use a Facebook group for business? If so, what challenges do you have to face with your community?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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  • Christine Bell

    I belong to a “shop and sell” group of about 2000 members. What annoys me is that the Admin makes irrelevant comments on people’s posts. How can this be tamed without risking being removed from the group? Personally I think he’s narcissistic and unemployed — seems to have nothing else to do but draw attention to himself. Way too much!! He has no right, does he, to make a joke about something someone is trying to sell?

    • Cheryl Snelleman

      Start your own? Chances are you’re not the only one annoyed with his behaviour and it won’t take much to persuade others to come join your group.

  • Kelly Huckaby

    I would love to hear how other group admins/mods share responsibilities. Do you have specific jobs (one for admitting new members, one for monitoring posts, etc)? Do you rotate jobs (first week: admin A admits new members, admin B monitors post; second week: admin A monitors posts, admin B admits new members)? Or do you keep a running conversation going as to who has done what and everyone pitches in as they’re able? That last option works good for small groups, but as they group it can get complicated. Your thoughts?

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