10 Exceptional Social Community Management Tips

By on March 19, 2012

Managing your social communities is the key to greater engagement, higher customer conversions and repeat sales. It’s no wonder so many community managers are on a perpetual hunt for new ideas, tips and tricks on the subject 가디언즈 더빙 다운로드! Today, I’m bringing you the 10 most exceptional community management tips, to use in your upcoming social strategy.

#1: Be an Evangelist, Not a Salesman

Sales people sell directly to their communities, evangelists are so passionate about what they do – their customers ask them about their products and services 페이스북 유튜브 동영상. Make people want to ask you about your niche and focus on likeability.

#2: Be an Information Station

Give freely of your advice, and by freely – I mean ‘free.’ Offer all the help you can to your communities, and be their niche oracle blob 영상 다운로드. When it comes time for them to buy, you can bet they’ll want to buy from the person that has been helping them all along.

#3: Be a Real Person

While it’s a standard practice to create an online ‘persona,’ you also need to be a real person Download the fist clenched. People can sense when you’re being fake, so don’t be afraid to throw in some real world stories, advice and know-how.

#4: Be Approachable

We’re constantly told to have authority and to teach, but sometimes this makes us aloof and unapproachable Microsoft office 2010 Hangul. You want your communities to feel like they can say anything to you, and that you’ll love whatever they have to say.

#5: Be a Zen Chicken

It’s easy to get defensive when negative comments rear their ugly head, but you need to adopt a ‘zen chicken’ approach to these attacks 행아웃 pc버전. Be cool, calm and assertive and address your problems with a friendly, eager-to-assist tone of voice.

#6: Don’t Be a Number Cruncher

Number crunchers are obsessed with getting more community members, which is exactly how they alienate the community members they already have 엑셀 평가판! Let the numbers rise naturally, and concentrate on engagement instead.

#7: Admit When You’re Wrong

Sometimes even the most educated authorities get something terribly wrong 겨울왕국 한글자막 다운로드. You have 2 choices here – apologize in good humor, or end up looking like a child who has just dropped their ice cream cone. Make the right choice!

#8: Get Your Fans Involved

When you get to know your fans fairly well, you can encourage them to contribute to your communities, with new content openal 다운로드. Reward them for the effort, and you will create a whole new stream of user engagement.

#9: Measure Your Content

Delve into the world of testing content, and use your analytics insights to discover what content works best ms office 2016 professional plus 다운로드. What makes people respond to your questions? What do they love to talk about? Analytics is an engagement goldmine waiting to be tapped.

#10: Put a Face To The Words

It’s not fair that you can see your fan’s faces, and they can’t see yours. Talking to a logo is not as much fun as talking to a real person. Use your face wherever you can, and populate your sites with personal, business-based photos!

Do you like our list of community management tips? Which one was your favorite and why?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!