10 Must-Have Social Media Features For a Boost in Business

By on April 13, 2011

The time has come for you to do a quick check-list of social media features that you should be using to improve your business. If you aren’t using, working on, or planning to integrate at least some of these features, you are losing out!

Facebook

1. Develop a Facebook App

If your business doesn’t have its own Facebook application, you’re missing out on what could be a huge boost in followers and activity on your Facebook fan page. Whether you get it done for you, or do it yourself – if your app goes viral it means more exposure, and more sales.

2. Location Activation on Your Fan Page

If your business is locally based, or if you have various strategies to target certain demographics from different countries, states or cities – turn location targeting on. It will improve your conversion ratio and help to personalize your business. Turning it on will let you ‘choose your audience’ for every update you create.

3. Your Businesses News Feed

Use your Facebook fan page’s news feed to keep track of similar brands, and to make connections with them. To add a business to your news feed, simply ‘like’ them. They will show up on your main page, like your friends updates show up on your personal profile.

Twitter

4. Get a Professional Account

If there is more than 1 person using your Twitter business account, then you need to upgrade to a professional account. This will enable multiple contributors to tweet for you, each with their own special by-line. Remember, more interaction means more profit.

5. Create Your Own Lists

A Twitter list is a great way to group your followers together – or to create a group that other people will want to follow. Well organized lists will attract people in your industry, even if they aren’t following you. The benefit? They still see your tweets!

LinkedIn

6. Get a Recommend Button on Your Website

Placing a ‘recommend’ button from LinkedIn on your website, gives your clients the opportunity to sing your praises, or to find instant recommendations from other clients. Add it below your ‘follow us on LinkedIn’ button, and encourage your clients to use it.

7. Create Your Own Banner Image

You can now create a banner on your LinkedIn page that links to wherever you want it to! Your website, sales pages, even certain services can be promoted, all for free when you set up your own LinkedIn banner.

Youtube

8. Use The Autoplay Function For More Views

Youtube allows you to set a specific video to autoplay when someone visits your Youtube channel. This means that your video will get more views, and have more opportunity to go viral. More views means more exposure.

9. A Video Within a Video

With the video annotations function, you can now pop a link to another video directly on the video that’s being viewed. You can set it to appear in a text box at any time during your video. One click, and they’re watching something else – more views for you.

10. Link to Your Website Under Your Video

You know the descriptions you create for each video? They have moved to directly underneath your video, which is a prime spot for your website’s URL. Put it right at the beginning to get more click-throughs for your business!

Are there any important social media features we’ve left out? Add them below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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