10 PRO Tips For Building an Interactive Social Media Community

By on December 8, 2011

The core of any social marketing campaign is community building. Without a community of loyal fans, you’ll never be able to sell, market or collect data from your social pages. That’s why you need to learn how the pros build great, interactive communities for their fans. Here are our top ten tips.

#1: Address People By Name

Fans like to be acknowledged, so the next time you’re on Facebook, Twitter or your blog – address them personally. Show them you’re interested in their opinions, to get fans that come back for more.

#2: Give Them a Reason

If you’ve been publishing post after post, and have still not managed to get any comments – you need to change it up. Give your fans a reason to reply. The quickest way to do this is via a competition, a free giveaway or a really interesting question.

#3: Pay Attention To Each Comment

Comments are like gold on any social platform. To build a great community you need lots of them, so spend time answering each one to perfection. Most of all, don’t publish spam! Or your posts will scare real commenters away.

#4: Lend a Helping Hand

If a fan asks you a niche question, that doesn’t benefit you in any way – answer it! When you prove that you’re willing to help, people will find you more appealing and will continue to frequent your pages.

#5: Keep it Light and Positive

It should go without saying that negativity is not allowed on your pages. People are attracted to positive posts, so be encouraging, innovative and quirky to get their attention. Too much negativity will send your fans packing.

#6: Get Them Talking

Get your fans to meet each other and talk to each other to become a real community. It’s not just about you and them, it’s about everyone! Start by asking for opinions on other people’s comments.

#7: Go Above and Beyond

Pretend that your community is your online family. If a family member asks you to take a look at their blog – you should do it! Go the extra mile and your fans will do the same for you. You’ll never stop benefiting from it.

#8: Focus on Interaction

You need to be where your fans are interacting – so focus your attention there. Don’t get caught up doing other things, its people that are most important to social community building.

#9: Remember The Little Things

Get to know your community, and surprise them by remembering their birthdays and special occasions. A nice touch is to send them a discount voucher for something in a virtual e-card. It costs you nothing, and means everything to your fan.

#10: Giving To Receive

To keep your community happy you need to consistently give to them. Free stuff, great content, products, discounts, coupons, competitions, chances to win, exclusive sneak peaks – they need to form the basis of your online relationships.

Which tip do you use most often in your social community strategy?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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