10 Super Charged Facebook Marketing Tips

By on December 1, 2011

Have you been wondering how to improve your Facebook page? Sometimes you need more fans, sometimes more engagement. The bottom line – you can never know too much about Facebook marketing. Here’s our hot new list of ten super charged marketing tips for the new Facebook!

#1: Tricks With Reveal Tabs

If you don’t have a reveal tab – get one. You don’t have to hire a developer to do it for you, you can do it yourself. Just buy a template, and customize it. They very rarely cost more than $50.00, and they’re totally worth it!

#2: Time For Incentives

If you don’t have enough fans or interaction – try running a competition or promotion. Fans want a reason to be on your page, so give them one. You can add incentives to just about anything – apps, images, videos, get creative.

#3: Change Your Questions

Everyone asks questions, and people do respond. But if your questions aren’t getting any responses, then you need to look into changing your question strategy. Make them personal, specific and interesting. People love the opportunity to show off!

#4: Create Occasions

You have to start thinking like a media company. That means your page needs to host certain occasions to keep people coming back. Mondays can be your day for live Facebook chats, Fridays can be video sharing day. Again be creative.

#5: Target Your Ad Campaigns

If you’re on a limited budget, be smart about when you run your Facebook ads. If a holiday is coming up, build a campaign around that. People are way more likely to like, chat and buy from businesses that target their ads.

#6: Give Something Incredible Away

If you want more attention on Facebook, try giving something of real value away. You’ll get a ton of new likes, and lots of new comments. Best of all, your page will probably go viral. Make it big, and worth sharing.

#7: Harness The Power of Humor

We’ve said before that it’s a bad idea to use random humor on your Facebook page. Instead use targeted humor! People love to interact with funny images and videos, so find one every now and then that is related to your niche.

#8: Ask Fans Personal Questions

If you want to engage your audience, find out more about them. Stop talking about yourself and your business, and ask them personal questions. Where are they from, what do they do? Form personal relationships!

#9: Facebook Wall Advertising

You can use Facebook to advertise special events that you’re hosting on your other social media pages. In fact if something is happening – you should always put it on Facebook. If you want more attendees, make an event.

#10: Friend Your Competition

Interesting business opportunities can result from actively ‘liking’ a competitor’s page. Don’t only like it – get involved. Share your community, and promote their posts as well. Great things happen when people stop being competitive.

Which of these 10 tips is your favorite? We want to find out!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.

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