10 Tasty Must-Haves To Include in Your Social Marketing Plan

By on March 15, 2012

Social marketing plans can be complex to create and implement. They range from the blindingly simple, to the outrageously enormous – depending on your resources and investment. But there are common features that all great social marketing plans must include. Today, I’m bringing you 10 must haves.

10 Must Haves for Your Social Marketing Plan

#1: A Social Media Writer

If you’ve been blogging yourself, or maintaining your own social networks, maybe it’s time to hire someone to do it? When you hire a professional social writer, they can do so much more work, which means more traffic and sales!

#2: A Hashtag Campaign

If you have an event coming up, then create a hashtag and start promoting it. People who are interested in your event will follow your hashtag, and when that event happens – they’ll be the ones chatting and sharing with you.

#3: Track-able Links

Link building is all about driving traffic to your blog, but how do you know it’s working? Time to sign up to a link shortening and tracking service! You’ll be able to track how many people clicked on your link, and where these links came from.

#4: An Image Tag Facebook Contest

If you have something nice to giveaway, add an image tag Facebook contest to your strategy. Get your fans to tag their names on your chosen image, and to leave a comment beneath it. Then choose the winner (while getting more fans!).

#5: Speak To a Strategist

You can only learn so much on the internet. Maybe what you need is to chat to an expert strategist on why parts of your campaign are working, and others aren’t. Find a few groups on LinkedIn and start the discussion.

#6: Launch a Company Flickr Feed

Social media is all about people, so get your people involved in creating a company-based Flickr feed. Take photos of your staff out and about, and spread that brand message of yours! Use your staff to gain more likeability online.

#7: Make Friends With Your Competitors

Take some time to make friends with your competitors. Join their social networks and subscribe to their newsletter. Not only will this give you insight into what they’re doing, but it can also end up in some great joint venture partnerships.

#8: A Social Management Tool

If you’re still trying to manually submit to several social networks, you’ve reached a critical stage in your strategy. It’s either upgrade to a social management tool, or begin to lose fans and followers from empty pages perhaps?

#9: Kill One of Your Social Pages

Strange thing to say, but if you kill a site that isn’t performing or making you any money – you’ll have more time to invest in the ones that do. This year, take a hard look at which sites you really need, and which you can eliminate.

#10: Redo Your LinkedIn Profile

LinkedIn has become quite a nice social site, and you can add lots of apps and extras to your profile. Chances are, you haven’t updated in a while. A must have for your strategy this year, is to make your LinkedIn account more interactive.

Which one of these 10 tips did you like the best? Tell us why, below this post.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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