10 Top Notch Tips on Using Social Media for Lead Generation

By on May 26, 2011

A very large part of using social media as a business tool, is about feeding traffic to your website, or product and service pages. The goal is to get new clients from the cyber-pool. So here are 10 awesome tips on how to get leads from your social media pages!

Tip #1: Integrate Prompt Messages into Your Posts

As often as your community will allow it – tell them to check out your website, blog or other social media pages. Many businesses forget that asking nicely often gets some great results from each platform.

Tip #2: Hang Out With Your Target Demographic

Find out which social media platforms your target demographic likes to spend time on, and become a community member. Add comments, posts and insightful content – and you’ll get their attention.

Tip #3: Promote Other Peoples Excellent Content

Social media is about sharing, so stop posting messages that are all about your business, and do some free PR for other companies in your field. They’ll notice, and give your business free PR in return.

Tip #4: Monitor Conversations For Business Opportunities

Collect some base keywords for your product or service and monitor conversations about it on Twitter – even Facebook. If someone is looking for something you sell, suggest your product to them as a helpful hint!

Tip #5: Create a Social Media Content Network

Use article directory sites like Ezine, Articlesbase, Hubspot and Squidoo to create a content network. Leave links to your website at the bottom of every article, and watch the unique traffic come rolling in.

Tip #6: Advertise Your Content Network on the Big 5

Spread the word about new blogs, articles and informational pieces on Twitter, Facebook, LinkedIn, Digg and StumbleUpon. Draw leads from your communities there, and use community sharing to your advantage.

Tip #7: Expert Comments on LinkedIn

Spend some time helping people on LinkedIn with industry-related problems for free. You’ll be surprised how many people in that group will check out your business afterwards. Expert comments are a great way to get more leads.

Tip #8: Become a Guest Blogger For Authority Sites

Many authority sites will publish a direct link to your website if you write them a unique, educational article for their blog. Get traffic from blogs with huge communities, to build your own and get more clients.

Tip #9: Add Social Links to Everything Else

Add social links to your website, blog and email messages. If someone happens across your website, they’ll click through to your Facebook page for example – become a fan, and are more likely to return to your website later.

Tip #10: Commit To Lead Generation

Make lead generation a priority and track unique visitors with social analytics programs. They’ll tell you where you’re doing well, and what you need to work on. Always keep an eye on the results!

There you have it, ten great tips to help you find more leads from social media. They’re tried and tested, all you need to do now is use them. Good luck!

How do you get leads from your social media pages? We want to hear from you, below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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