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12 Killer Timeline Tips For Facebook Marketers

By on April 13, 2012

Now that Facebook Timeline is compulsory, marketers are scrambling to find ways to optimize the user experience for their fans. If your Facebook Timeline only has a basic cover on it, then you won’t want to miss this one! Here’s how to promote your brand like a champion with these Timeline tips and tricks.

#1: Use Your Cover as a Promo Tool

Change your cover often to support your promotional goals, and enhance events, launches and announcements.

#2: Do Something Awesome With Your Profile Box

Incorporate the profile box into your cover art, for an awe-inspiring design experience for your fans to enjoy.

#3: Change Your Tab Image Covers

Change the cover images for your tabs, by clicking the option in your admin panel. Make them attractive with word prompts and clean graphics.

#4: Change The Order of Your Tabs

If you’re trying to promote one of your tabs, then change the order to make it prominent. This is great if you’ve just launched a new app, or have a deal running.

#5: Put Your Website Link Where it Counts

Place your website link at the beginning of your ‘about’ write up. More clicks! You can also use this space to promote webinars, sales pages, blog pages and videos.

#6: Pin a Popular or Important Post

You can choose an important promo post, or a popular one and pin it to the top of your profile. It increases interaction on that post by 40%!

#7: Use Pinned Posts For Social Proof

Use the pin area on your Timeline to showcase customer reviews, comments and compliments.

#8: Remove All Useless Posts

Sweep through your entire Timeline, and ‘hide’ all posts that aren’t excellent, interactive and awesome. It leaves more room for current posts that are more relevant.

#9: Take Advantage of Timeline Histories

People LOVE stories, so tell your brand story by taking advantage of Timeline history. Set milestones for special events, and use photos to make it an emotional experience for your fans.

#10: Change It Up, When You Can

Your cover, pinned post, tab order and images should change to suit your current Facebook marketing goals. That’s the magic of the new Timeline.

#11: Use The Shiny New App Space

Fans can now view your apps on ‘wide view’ so check that you’re not having sizing issues on your current apps, and make use of the new option.

#12: Timeline Posts To Fuel Ads and Pull Traffic Back In

Most fans like a page and NEVER go back there. To change this, use the new Facebook reach generator ‘posts as ads’ service, to get your fans back where they belong.

Use these killer tips to re-define your Facebook presence, grow your community and cash in on the Timeline changes. They’re so much better than the old brand pages! You just need to learn how they all work together for your Facebook success.

Do you have any questions about the new Facebook Timeline? I’ll answer them for you, just leave your question below.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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