18 Ways to Grow Your Social Media Presence

By on August 21, 2017

Over the past ten years, marketers have figured out that social media is not only here to stay, but that it works, too.  As a result, big brands have been dominating all the social platforms.

What about the smaller players? Executives at SMEs know they should be on social media, but most have no idea how to make it work for them.

Here 18 ways to properly grow your presence on the big four social media platforms. Be sure to read all the way through to catch the seven bonus tips at the end.

Twitter

  1. Upload videos

If you’re going to create a video, Twitter may be the most effective channel for posting it. According to research, video ads on Twitter are twice as memorable as they would be if posted anywhere else!

Take advantage of autoplay. Your video starts to play as the user scrolls through his or her feed and reaches your post. If they click, the video goes to full screen and the sound will activate. From there, they can retweet your video, add a comment, or like the video.

  1. Tag People You ‘Know’

The best kinds of social media interactions are personal and authentic. Mentioning someone in a relevant, genuine manner fulfills both requirements, and is done through tagging.

To tag someone, you can either add an image to your message and tag up to 10 people, or use @ before the user name. This will look like “Hey @JohnSmith, we liked your article about …”. All tagged users will get notifications on Twitter and it will help start the conversation or bring attention to your brand.

  1. Create Video and Website Cards

Twitter cards are nice-and-tidy ways of organizing important content in a visually appealing way. Think of them as templates for your Tweets. Video cards help with engagement and website cards help improve website visits.

  1. Follow Influencers

Influencers can sway people during the buyer’s journey. Getting your business noticed by these influencers is also a journey and it starts with following them. Then, start liking and retweeting their content and replying to their Tweets.

  1. Follow Popular Accounts

It’s the equivalent of going to lots of parties to meet that someone special. Most of the time you’ll end up with nothing but once in a while you’ll get a response: roughly 10% will follow back.

  1. Be Promotional (the right way)
  1. Post a pinned Tweet that promotes your services
  2. Put a website link in your bio
  3. Don’t post too many self-promotional tweets

 

  1. Share Curated Content

Curated content can be of value, too. Be sure to aim at your target audience with carefully researched material that’s relevant to them.

  1. Practice Remarketing

Who’s a good candidate for your ads? People who have already visited your website. Targeting these prospects is called ‘remarketing’ and Twitter gives you the power to do this. Set up a Twitter Ad account, install the remarketing tag on your website, create an ad campaign, and pay just $0.10 per follower. It’s that easy.

  1. Create Custom Images

Create custom images for your website cards, with text over (Canva is helpful). Always try and use images/animated GIFs for more click-throughs.

Facebook

  1. Remarketing

Facebook also provides for remarketing to show your ads to website visitors to get more likes.

Here’s how it works:

  1. Put a Facebook pixel on your website.
  2. Let that run for a while so traffic hits the pixel.
  3. Create a Facebook ad targeting anyone who hit that pixel (that is, anyone who has visited your site)
  4. Create a similar audience to target even more people with similar interests
  1. Upload Videos

Gary Vaynerchuk calls Facebook the ‘greatest data company of all time. He suggests housing your videos on Facebook rather than on YouTube because the power of all that data will ensure you have a far greater reach.

Videos provide a boost on your fans’ feeds. For every business, there’s a video to be made…

Types of videos (but depends on your audience):

  • how-to
  • customer testimonials
  • meet the staff
  • product spotlight
  • creative/entertaining
  1. Share Videos, Too

It’s also important to share videos made by others – if they are relevant to your target audience. This gets filed under “sharing great content” to attract followers. Sometimes the content just isn’t your own.

  1. Start Using Live Video Sessions & Webinars

There’s nothing like the immediacy of a live video to capture followers. Same goes for live webinars, especially if they’re highly relevant and useful to your target audience. Facebook will promote your live video stream to all your followers and fans once you go live. 

LinkedIn

  1. Check Your Website Preview

Make sure the website preview in your post is appealing. Think visually and try to see what a visitor sees. Avoid posting without website preview or images, as those posts will get 3-5 times less shares and engagement compared to posts with graphics. 

 

  1. Upload Videos

Like the videos in your Twitter feed, updates with Youtube videos will autoplay in the LinkedIn feed as well. Forbes recommends posting a public speaking clip, if you have one, to demonstrate that you are a strong speaker.

Instagram

16. Load Up on Hashtags

  1. Do the research to find the hashtags your target audience cares about.
  2. Add as many relevant tags as you can.

17. Reach Out to Influencers

Work with influencers to promote your products and services

  1. You’ll need to know your target customer.
  2. Figure out who they follow and whose opinions they value on social media.
  3. Then, within that group, filter so you have the right influencers – that is, those who are relevant to your business.
  4. Then follow them and study their accounts/followers/topics.
  5. Wait for the right moment to interact with them (ask questions, etc).
  6. Build your relationship from there: link to their websites, mention them in your blog etc.
  7. Then maybe they’ll mention you or link to your feed or website. Success!
  1. Make Stories

Instagram Stories are temporary videos. They’re great because:

  1. They are prominent in the feed.
  2. They are temporary so you can churn them out fast & frequent and not worry.
  3. If they’re good, they get shared.

Conclusion

You already know social media is not to be ignored. Now you also know how to move forward on leveraging these powerful platforms to help your business — just like the big brands do. Now it’s time to go out there and get your business some followers. 

Bonus Tips

While you’re in there posting great content, keep in mind some Best Practices will apply to all social media:

  1. Find out the best time to post for getting the most interactions.
  2. Find out the best frequency to post for maximum engagement (Twitter: 3-5/day, Linkedin 1 a day, Facebook 1-2/day, Instagram 5).
  3. Spend time on creating great headlines.
  4. Use images/animated GIFs, including memes.
  5. For all of this, make a schedule/calendar and use a scheduling tool like Buffer or Hootsuite if you can’t keep to the schedule.
  6. Analyze to see what engages people the most, then post that stuff again.
  7. Finally, you’ll be glad to know that it’s OK (and recommended) to recycle your content on social media. Recycling, or ‘repurposing’, as it’s often called, can include taking a blog post and rewriting it. You may also summarize an old blog post for a new life on social media. Another way to recycle is to keep the original post, but use a different headline to attract new people.

About Mike Khorev

Mike Khorev is an SEO expert and digital marketing strategist that helps small and mid-size businesses generate more leads and sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based digital marketing, web design, social media, search engine marketing and many other online practices. Find him on LinkedIn and Twitter
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