27 More Social Media Facts

By on August 6, 2015

There’s no doubt that Social Media is crucial to any brand’s marketing strategy, no matter what type of customer they’re targeting. Social media is a relatively recent phenomenon that’s entered the business space, transforming everything from how a business can create itself, connect with customers, advertise and increase in value.

We’ve heard before ‘My audience isn’t on social media’ – which is nonsense, as there are over 2 billion users worldwide, of all ages and characteristics – and growing. If a brand isn’t in front of them, they’re not part of this booming conversation. You may have read “27 Things you have never EVER heard about social media” post, but now here are 27 MORE social media facts.

Here are 27 Social Media facts that you may not know:

  1. Linkedin has more than 364 million members (at the time of writing this post)
  2. The fastest growing demographic on Twitter is the 55-64 year old age bracket
  3. Around 46% of web users will look towards social media when making a purchase
  4. Millennials are not using Facebook as much as before, but they’re definitely present and active on Instagram, with half of online adults aged 18-29 using Instagram, with more than half of these users active every day.
  5. 93% of Marketers are using social media, however, only 9% of these marketing companies have full-time bloggers.
  6. 4.2 billion users access social media through mobile devices
  7. The original name for Twitter was twittr. Smssy, Friendstalker and Twitch were also considered
  8. Youtube reaches the 18-34-year-old demographic more than any TV network
  9. 79% of Pinterest users are Female
  10. Women look at brand’s social media pages more often than men
  11. 60% of consumers says that the integration of social media makes them more likely to share products and services
  12. 91% of mentions on Twitter are made by users with fewer than 500 followers
  13. Google+ is the highest correlated social media factor to SEO, meaning that Google+ activity can help your pages rank higher
  14. 53% of users expect a response from a brand within an hour of reaching out to them
  15. If they’re tweeting you with a complaint, it’s now 72%
  16. 87% of the most shared updates on Facebook contain photos, compared to 2% which is just a status
  17. If you have between 1-10,000 fans, you should aim for 28 interactions per post, which is the average. Is your page performing above or below average?
  18. The best day to upload quotes to Pinterest is Wednesday, where get higher engagement
  19. Top performing hashtags for businesses include #marketing, #sales, #jobs, #bigdata, #strategy, #b2b, #customerservice, #webinar, #cloud and #seo
  20. Top performing hashtags for personal users are #truth, #selfie, #inspiration, #iphone6, #life, #TGIF, #hashtag, #wine and #quoteoftheday
  21. Some of the most shared sources on social media by Sales Professionals are Forbes, Buzzed, The Wall Street Journal, The Huffington Post, WIRED and ESPN
  22. Youtube is the second largest search engine
  23. In 2013, cheesy garlic bread was the most repinned Pinterest pin
  24. 88% of Pinterest users ended up purchasing a product that they pinned
  25. Tumblr’s active user base grew by 120% in the past six months
  26. Over 80% of Pinterest pins are re-pins while only 1.4% of tweets are re-tweeted
  27. Over 50% of content marketers say that original written content is the most important form of social media marketing

 

References

About Helen Walker

Helen is a Content Marketing guru that helps produce high performing content at Megaphone Marketing. Her expertise is in social media marketing, content, copywriting, and developing strategies that sees brands win.
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