3 Hardcore Link Tactics For Social Media Managers #Socialstrategy

By on September 30, 2013
link networks

Social media managers work with links all the time, and why not – they were once the main feature that everyone had to understand in order to conduct a viable SEO social media strategy. Links may be less important, but they are still a vital tracking element in a quality social strategy which is what I am going to walk you through today.

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Why Bother Focusing on Links At All?

Links used to be the way that Google would determine how relevant and credible your website is to their searchers online. These days they are used for a number of different content strategies employed by social media managers.

#1: Your Internal Link Network

Strategy: Blog SEO strategy

It’s no secret – building an internal link network for your blog is a must-have social media strategy. It will help you gain page rank, improves the navigation of your site and increases the virality of your older posts. In content strategy circles it’s called ‘deep-linking.’

• Embed keyworded links to other relevant blog posts in your post
• In blog series, create cyclical link networks that will encourage post exploration
• Internal links help crawlers find each post with ease

To-do: Add a single link or two from your blog, to improve your content asset value in each post. Make sure these links lead to strategically placed content that is relevant to the reader and is not misleading at all.

#2: Your External Link Network

Strategy: Blog SEO strategy

The difference between internal and external links is that social media managers place external links leading off-site, to someone else’s information. You can leverage these if you are part of a blog network (promoting a friend’s post) or in general as part of your blog outreach program to attract attention from authority bloggers.

• Choose highly relevant, detailed information on authority blogs to link to
• Think of it as a ‘secondary service’ that you provide your reader
• Use it as an opportunity to attract and convert authority bloggers
• Only associate your blog with the best, your links need to be flawless

To-do: Research which authority blog posts add new dimensions to your information. Include a keyworded link to that blog post in your post. Two or three is enough from different sources. Keep a list of the links that you use to convert them even further as part of your blog commenting strategy.

link network

Courtesy of lkrsocialmedia.com

#3: Tracking Your Clicks

Strategy: Social Media Strategy

As a small business owner you don’t have time to work with a thousand different tools to get the feedback that you need to improve your marketing tactics on your social media pages. With one simple link tracking strategy addition, you can change that.

• Use bit.ly to shorten and track all of the links you use
• Get instant feedback on where, when and how people are using your links online
• Find out where most of your audience lives and how to appeal to them
• See which social networks are driving traffic to your links

To-do: Sign-up to bit.ly and start running all of your links through them. Seriously! When a social media manager wants to know WHEN to post for maximum ROI, I tell them to find out using bit.ly.

Do you think that links still have a place in your SEO social media strategy?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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