3 Ways CRM Can Help Higher Education For Student Success 

By on September 27, 2017

 Like many other industries, the higher education sector is also facing a competitive landscape, unlike anything it has seen in the past. In today’s world, it is important than ever for universities and colleges to both attract and retain students for the growth of the institution. Per say, higher education institutions are also facing fewer resources and higher budget issues and so they need to find means to remain competitive in the academic and education imparting market. Hence, much like other industries many colleges and universities are also nowadays turning to CRM (Customer Relationship Management) tools.

CRM that was traditionally considered as a tool essentially used in retail environments, over the last few years has also been adapted by nonretail organizations as they are realizing the need for this software.

In the higher education sector, institutions consider their students as their customers as institutions have begun viewing their student performances through CRM for obtaining a higher percentage of student retention and completion.

Below are 3 additional reasons as to why colleges and universities should tap CRM for the success of their students.

  1. Student Life-Cycle Management

Well, this is a relatively new phrase.  Student Life-Cycle Management refers to the relationship that an academic institution has with a student that runs from recruitment through an alumnus. While passing through this lifecycle, colleges and universities are bound to communicate with their students on a variety of issues, which can start with providing program information, course requirement, and communications regarding registration procedures to communication with their alumnus. It has been observed in a study done by some of the CRM companies that institution that manages and keeps a track of the communications with their students, has higher student retention rates than institutions that do not. Hence, using CRM educational institutions can easily manage their student communications in a more effective manner by automating education oriented email campaigns for their students, allowing faculties to focus more time to help the underperforming students reach their graduation. 

  1. More Personal and Stronger Relationships

Just as CRM helps retailers to build more personal relationships with their customers, it can also work in a similar fashion for colleges and universities. For example, CRM database can explore and help in monitoring both external factors and student behaviors to find out various patterns that might indicate a student who may risk failing a course or drop out entirely. CRM analytics can be used to calculate a student’s grade or attendance and thereafter notify appropriate faculties when any of these factors reach a specific threshold. This can help the faculties to reach out to students and guide them back on the path to completion of their desired academic degrees.

In another example, CRM can easily find out students who are consistently performing at the top of their classes, and then help point the students towards special internships, programs, or awards that can propel the student’s career after graduation. This is more akin to cross-selling and up-selling marketing techniques found among CRM users in the retail industry.  

  1. New Learning Modalities

If CRM can help colleges and universities and provide guidance to their students from enrollment to graduation, it can also very soon change the way higher education is habitually delivered to the students. For example, CRM can be an excellent tool in finding out how students access their online courses, the devices they use, the behaviors they exhibit while undergoing their courses and many other facts, which is impossible to accumulate in a single database without the help of a CRM.


Although, until now colleges and universities have remained slow in adopting SaaS (Software as a Service) technologies for the fear of degrading learning experience, but as in modern times education has no walls, hence institutions that adopts CRM will surely be able to take the early bird advantages of this changing and new educational landscape.

About Steve Conway

Steve Conway is a content marketing professional with ConvergeHub CRM, and an expert in inbound marketing and CRM sales platforms that helps companies attract visitors, convert leads, and close customers. Previously, Steve worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

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