4 Tips for Making Your Business More Credible

By on February 8, 2019

 Image Source: Pixabay

It’s no secret that the business world is competitive. When your business is first growing, you are competing with companies who have been around for years. They have already established loyal customers and a steady stream of new marketing tools. They have gained credibility in their line of business. When you start, you start with little more than a good logo and your name. People don’t know you yet, and they aren’t aware of the services that you provide. There are a lot of different ways that you can help your business to become established by using just a few handy online-friendly tactics. Here are the best ways that you can make your business more credible through social media.

1. Be Honest on Social Media

At first, it might be tempting to over exaggerate your products when you’re posting on social media in order to better sell them. You might gain a few customers at first, but they won’t become loyal. In fact, this will more likely destroy your credibility rather than help the business grow. Often, dishonest business owners underestimate how much people talk with each other. If a person feels like they have been cheated, then they will spread the word to their friends, family, and everyone else who will lend an ear. The worst thing that you can do to your business is be dishonest. You’ll find that honesty grows trust with customers and helps your business to grow. You can usually tell how well your customers and followers are receiving your honesty pay paying attention to the comments people make.

2. Respond Quickly to Customers

The customer is always right. The customer makes the calls and, other than your employees, is the most important part of the business. Ensure that when a customer brings on questions online, you’re prompt to answer, they will learn to trust you. If the customers are happy, they will help others to find and learn about your company. Happy customers multiply. If one is satisfied by your service, they will divide into two customers who were satisfied with your service. This is because the customer is likely to tell their neighbors about the services and products that they appreciated. This means that you should take care to practice good customer service and help customers to feel as if they’re apart of the family. Your ultimate goal is trust.

3. Train Good Employees

Your employees are the face of your company. When a customer walks in, they usually don’t go straight to the business owner, or even to the managers. They walk to the employees and interact on that level of the business. Because of that, if you have poorly trained employees, the customers will walk away with poor experiences, and your credibility will diminish. If you have good employees who know how to interact positively with customers, you will gain people who are loyal to your business. You should focus time on teaching them how to interact with people via the internet and online chats since that is one of the main places they will be talking to customers.

4. Advertise Correctly

A fast way to lose your business’s credibility is by advertising in a way that is either annoying or frustrating to people. For example, interrupting a video on Facebook or YouTube with an ad isn’t the best way to advertise because people are usually waiting to skip past it and aren’t really listening to the ad. A good way to advertise is through link building services since it’s not invasive to the potential customers. Instead, it helps them find what they need a lot faster. You want to focus on ways to advertise that won’t frustrate the customer. You can also utilize advertising on your social media platforms in ways that won’t annoy. There are a lot of different types of ads that you can use: link ads, boosted page ads, and carousel ads are just a few types that you can utilize.

You can establish credibility for your business early on if you’re willing to take a little extra time to focus on the important things in the business. You want your customers to feel as if they can trust you and you want your employees to feel confident.

About Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
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