4 Ways to Use Social Media to Improve Your Personal Brand

By on October 28, 2019

Social platforms the likes of Instagram and Facebook have been used for years in an effort to promote businesses. Influencers have groomed their personas online as well, and started making quite a decent living from the practice. In fact, a growing number of individuals have started using these networks to show off their skills and expertise and in order to grow their entrepreneurial dreams. Nowadays, the social realm is packed with people who are eager to grow their client base, but also their authority, and their authenticity.

Building your brand on social media has, for that very reason, become a challenge, since the field is becoming more competitive every day. There are, however, certain best practices that allow your personal brand to thrive on these networks. Although you do need to use your personal ingenuity and find unique ideas that apply to your personal brand alone, use the following four golden rules of social media to manage your personal brand online with success.

Find your niche and stick to your expertise

As an individual, you probably have a wide spectrum of interests, hobbies, and perhaps skills that complement your personality. Diversity and curiosity are fine and dandy in their own respect, but if you’re aiming for creating a memorable social media identity, you need to choose your field of interest and expertise. Even more importantly, you need to stick to it. There’s not much point in posting fun facts about the platypus if you’re not a zoologist, but a finance expert. Not at least until the platypus becomes a valid currency or a bank owner.

Your personal brand, unlike your personal profile on social media, needs to reflect your professional lifestyle consistently. There’s not much room for expressing personal attitudes, if they’re not linked to your work, as you risk causing confusion among your followers, and you might even lose a few of them in the process. Before you start creating your brand, land on the expertise you want to excel in, so that you can stay true to your calling.

Automate your schedule for consistency

Another form of consistency which matters so much for building your personal brand on social media is your posting schedule. Thankfully, you can now use a whole bunch of different digital tools that can manage posting and scheduling on social networks for you. As for the content, it still needs your undivided attention, but you can at least have designated times when you create relevant posts and add them to your agenda to be posted automatically.

What you shouldn’t do is allow yourself to post just for the sake of sticking to the schedule. Each post needs to have a purpose and to have value for your followers. If there’s a relevant event you need to cover, or a trend that popped up in the middle of your schedule, you can tweak your posts to add something “hot” to diversify your schedule.

Use your social presence to boost your marketing

As time-consuming and unique as your social media presence may be, it’s not a standalone entity in comparison to your offline marketing efforts that have the same aim: to increase your professional credibility and help you expand your reach. Use them in unison and harmony, and you’ll be able to reap even greater rewards in the process. Remember to design your business cards online by adding your social media handles to the cards. This will allow you to give people different ways to learn about your expertise and to follow you online when you hand out the cards at events.

The same applies to your email newsletters, where adding social media buttons can help people find out more about your online persona. Connect your entire website with social media handles, and of course, make sure that your website visitors can easily find your social buttons, so that you give them more ways to engage your digital brand.

Build a network of reliable experts

As brilliant as you may be, you’re not alone. It’s much wiser to connect with your fellow experts and authority figures in your field of work than to act as if you’re fully independent. As a part of your social media strategy, join relevant groups online that can help you become a part of virtual conversations, you’ll also get a chance to host events, be invited to some, and stay up to date with the latest trends in your industry.

By earning respect and credibility among your peers, you will extend your reach even further. Not to mention that you’ll be considered a much more credible source of information and be more likely to get hired for your services when you’re accepted and acknowledged by others in your field. Of course, this ultimately helps you engage with your followers and potential clients on a multitude of levels, and to expand your network in time.

Depending on your niche and your preference, you’ll always find various ways to improve your personal brand on social networks. Trends come and go, but certain strategies prevail. Make sure to use these as the foundation of your social media approach, so that you can give your personal brand the reach it needs to stay relevant and grow your success.

About Keith Coppersmith

Keith is a business consultant with experience in numerous small businesses and startups. He is a regular contributor at Bizzmarkblog.com, he enjoys sharing advice on both traditional and digital marketing.
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