4 Killer Tips For Effective Content Syndication

By on February 14, 2012

The best way to get your content out there is by syndicating it across a variety of networks. Content syndication has been around forever, but marketers still ignore the fundamental principles and instead, choose to flood the internet with auto generated posts, and rewritten article trash.

So today, we’re going to give you 4 killer tips that will improve your content syndication efforts. Better syndication means more backlinks and higher rankings!

Tip #1: Multimedia Content Support

Any great content marketer will tell you that stand alone content is a waste of time and effort. What chance does your 1 blog post have of ever being seen? This is where supportive content comes in. All content must be viewed as a theme. If you’re writing a post about SEO for example, you need to support this theme with more content.

1 SEO blog post on a certain subject should come packaged with 1 video, 1 image series, 5-10 articles for directory distribution, 1 guest post, and a podcast.

From 1 post, you’ll be able to publish on Facebook, Youtube, Google+, article directories, an authority blog, Twitter and Flickr. On each platform the content is optimized, and will generate more traffic. That’s how you make one post title work for you.

You can also add slideshows, live discussions and digital products to that list, depending on how much time and money you’d like to invest in SEO.

Tip #2: Register Your RSS Feed Across Networks

Your RSS feed is a powerful subscriber tool, but it’s also a great way to syndicate your content across the internet. Register your blog feed with RSS search engines, like Blogpulse and Feedster to get that extra ‘bang’ from your content. You can also add your feeds to your social pages, like Facebook and Twitter.

Tip #3: Gain an Army of Compulsive Sharers

Social media content works on this basic principle – if you share other people’s content, they’ll share yours. The trick is to target people in your community who love to share, or to source authorities and share their content. The more stuff that you share, the more they’ll feel compelled to share yours. How much do you share?

Tip #4: Death To Bad Content

It doesn’t matter what you’ve heard, more content is not better than good content. If you’re one of the many businesses that pay to have people auto spin your articles, or use a program yourself – stop. You are shooting yourself in the foot.

Good content is shared, and bad content is ignored. Flooding your networks with poorly contrived content is hurting your likeability! One good post is always worth more than ten spun posts.

If you use these tips to strengthen your current content network, you’ll get a ton of traffic, better rankings and stronger communities. Plus you’ll make some great friends along the way that are always interested in your next post. Apply these tips now, and you’ll see a huge difference in content syndication in a matter of weeks.

How do you syndicate content? We’d love to know how you’ve been sharing your content with the world. Tell us here!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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