5 Advantages of Using Instagram for Business

By on December 10, 2018

 Photo by Jakob Owens on Unsplash

Instagram is one of the most popular social media platforms around and it isn’t just for sharing pictures of sunsets anymore. When utilized effectively, Instagram can actually be one of the most powerful components of your marketing toolbox.

The platform has over 800 million active users and has become a prominent place for brands big and small to reach their target audience. The highly visual platform has given companies the opportunity to engage with customers and boost sales. But how is Instagram marketing really different from other forms of advertising? Are there really any benefits that make it worth your effort?

Here are 5 benefits of putting your business on Instagram:

Connect with Your Audience

People like to buy from other people. Your audience wants to know that you understand them and that there are actual people behind the logo they see on your products. Instagram allows you to connect with your customers on a deeper level by showing another side of your brand.

Instead of just running advertisements, you can take the time to truly form relationships with the people you’re selling to. You can answer customer questions in a live Q&A, address customer complaints through messages, and even take them behind the scenes of your daily operation. By showing a level of emotional intelligence in the workplace you’ll form deeper connections with your audience.

Boost Your Sales

At the end of the day, your marketing efforts are all put in place to make more sales. And the good news is that Instagram users are ready and willing to make purchases directly from the app. Over ⅓ of people on Instagram have used the app to make a purchase from a brand.

75% of users will also take action after seeing a brand advertisement on Instagram. That means there’s a good chance your ads will lead to website click-throughs, people contacting you, or people choosing to follow your brand.

Capitalize on the Visuals

One thing that really sets Instagram apart from other social media platforms is that it has a heavy emphasis on visual content. This is obviously great for people who want to share gorgeous landscape photos, but it’s also the perfect opportunity for your brand to show off its products.

People tend to remember 80% of what they see as opposed to only 20% of what they read. Having a place to post engaging visual content gives people another way to remember your brand. So when people go to make a purchase there’s a better chance that your company will be the one that comes to mind.

Free Advertising

Creating a business account and posting content to Instagram is totally free. There are very few forms of advertising that allow you to reach audiences at absolutely no cost. You have absolutely nothing to lose by making a page for your brand and posting content for your audience to engage with. Social media is one of the first places people look when they’re seeking information about a company, so make sure you’re there.

While you can reach even larger groups of people by purchasing paid advertisements, it’s still possible to grow a following and make sales organically. Through the use of targeted hashtags and post optimization, your Instagram account can serve as a powerful marketing tool.

Find New Audiences

With such a large user base, Instagram is the perfect place to find new customers and grow your brand. When you put hashtags in the comment section, your post becomes searchable by everyone using the platform. This is a great way to put your content in front of people who are interested in topics that are relevant to your brand. When they like the content they see that appeared in their search, they’ll follow your page and interact with future content.

No matter what industry you’re in, your target audience is likely on Instagram. Utilizing the social platform is the perfect way to find new customers, strengthen existing relationships, and make your brand more memorable at little to no cost. Don’t miss out on this powerful digital marketing platform and create your brand’s profile today.

About Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
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