5 Common SEO Mistakes to Avoid When Redesigning Your Website

By on April 6, 2018

Every business website needs a facelift once in a while. In the tech- savvy world of today, the trends of web designing constantly change. And if a website doesn’t fit into these flickering trends, it might get left behind in the search engines. Yes, web design and SEO are two things that go hand in hand. A web redesign can improve your search engine rankings, but it can also ruin your entire online presence if you don’t know the SEO guidelines of website re-design. To avoid some common SEO mistakes, keep your SEO team involved while your web redesign is in progress.

Here is an outline of 5 of the most common SEO mistakes that web developers and designers make. Let’s take a look:

The website is non-indexable:

This issue happens mostly with CMS based websites. The CMS has an option to make site visible or not to the search engines. At the time of web development, a website remains non-indexable to the search engines and then developers forget to check this option when the website is launched. The other thing that stops search engines from crawling your site is canonicalization. If canonical settings are not implemented correctly, it can prevent search engines from accessing certain pages of your website.

Not implementing 301 redirects:

Most of the companies observe a huge traffic decrease once they launch their new site. If the URL structure is changed during website redesigning and 301 redirects are not used properly, then it might cause a decrease in traffic after the new website is launched. But why?

The reasons can be many. For example, during website redesigning there might be some internal links that no longer exists in your website, which returns a 404 page error. Also, there may be a chance that during the redesign, the URL structure gets altered which causes internal broken links. Google doesn’t index any of the broken links, so there is an immediate drop of a user and a search spider.

Not implementing responsive design:

 Now-a-days, a website is only good if it works well on all the mobile devices. A responsive website is good for SEO since it scales down your website imagery and makes sure your website loads quickly on mobile devices. One of the main problems with not having a mobile friendly website is that it ruins the user experience when a visitor is loading your website on mobile devices. Ultimately, it results in higher bounce rates. Search engines see this and devalue your mobile rankings.

No proper optimization of web content:

This is the main area where you will need your SEO team to get involved in the design process. Often, companies are seen to write the content, but they don’t optimize it for keywords and conversions. As a result, each page on your website has a jumble of words with no proper meta tags, description, headers or a clear call to action. No one has the time to read junk content without a proper call to action.

No analyzing current analytics:

Google analytics is your best friend when you are redesigning your landing pages. If you overlook these analytics, it can cause your bounce rate to increase and conversion rates to decrease. After all, why you are redesigning your web page when you are not looking at the numbers? So our recommendation is to assess your bounce rates, conversion rates, average time on page and conversion funnel before initiating your web redesign project.

So don’t wait until after your website is launched to know there are some major issues. Proper action should be taken during the web design and development stages. If you wait for proper SEO to be done until after the website launches, the damage will already be done.

About Karan Gulati

Karan Gulati is a self-motivated entrepreneur who founded Digital Heptagon - an internet marketing company in 2015. He is also a content strategist passionate about writing stuff for startups. His main areas of focus are digital business marketing, technology, and strategic decision making. You can reach him on Twitter.

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