5 Foolproof Tactics to Grow your Instagram Followers in 2019

By on April 25, 2019

Over the last five years, Instagram has proven its worth in the digital social sphere. There are more than 500 million active users on Instagram, that’s the reason Instagram posts get way more engagements than their Facebook, Pinterest or Twitter counterparts. With each passing day, the platform has been emerging as one of the most powerful platforms brands can use for their image building. Brands consider the medium as a significant tool to increase brand awareness, relation building as well as lead generation.

Brands are doing their utmost to gain a maximum number of followers on their instar account. Some of them go for strategically drive techniques, while some opt for bluff methods-because yes shortcuts are alluring. From stuffing gazillions of hashtags to sending unsolicited follow requests to random people, they do everything what they believe will bring engagements and follows to their Instagram account. Unfortunately, in a fail attempt of getting noticed overnight, they usually end up doing activities that do nothing good but affect their credibility on the social media.

In an era of clickbait and virality, everyone believes then they can create a post and get abrupt result. Let’s face the music, you can never be sure whether your content will be a hit or a miss. Social media practices which are not backed by a foolproof strategy are not going to take you anywhere in the long run.

If you have been struggling to uplift your follower growth, we have brought a foolproof strategy that will help you understand what you should and shouldn’t do to attract and acquire a considerable number of followers on your Instagram. So without a further let’s dive in.

1.     Say a Big No to Fake Followers

Type the keyword ‘Follower Shopping’ on Google and you will get hit by the piles upon piles of websites where you can go and shop both active and inactive followers; prices vary as per the category of followers. Hold your horses! If you are having a temptation to go and check such services let us know you that these kind of tactics are downright preposterous as well as unethical and you should steer clear of them.

Anyone can game the system to get instant results, but if you really want loyal and relevant follower-base on your Instagram, you need to choose an ethical path. Other than advertisement, the relevant and quality content been put on display using the right tactics can attract maximum prospects, who are not just “numbers” but a valuable addition to your social media family.

2.     Incorporate Well-Researched and Relevant Hashtags

#Gone are #thedays when #Instagramcaptions #usedto #look #like this. With each passing day, social media audience is becoming more sagacious as well as picky about the kind of content they prefer to get engaged with. In other words, they have become wiser enough to filter trustworthy social posts based on the structure and quality of content. Post filled with jumbled hashtags with no relevance or audience-connection is not going to garner the advantage that you want from your posts.

Hashtags are clickable elements that play an essential role in your Instagram strategy. Well-researched, relevant, meaningful and most searched keywords increase the probability of putting you on display in front of the right audience.

3.     Run Contests That Offer Something Desirable to the Audience

Running a contest may seem easy; however it requires a lot of pre-work before you go ahead and make an announcement on your Instagram. Although this tactic does not have a lot of restrictions but there are still some regulations which you need to follow before proceeding further. Conduct research on your competitors; this will help you which type of contest will bring maximum engagement to your Instagram. Once you have all this knowledge go ahead and prepare a Contest Announcement post using eye-catching and well-designed graphics.

Again add relevant hashtags and keep the instructions as simple as possible. Do not ask your audiences to go and hit like on Facebook, Twitter, Pinterest and your mom’s wedding picture. Keep it limited to the Instagram and ask them to follow your Instagram Profile and tag 4 or maybe 5 friends, the cycle will be continued meanwhile you may sit back and see new followers rolling in.

4.     Include UGC in Your Monthly Calendar

User Generated Content (UGC) is a content distribution technique which has been embraced by dozens of businesses who have an Instagram presence. UGC has the power of building a trust factor for your brand as the content you are publishing is shared by real people. Thus it has a tendency to gain more trust and attention. People tend to relate more with such posts as they know this is not a celebrity endorsement, but these are real-users like them who are sharing it.

Your satisfied customers will be more than happy to create UGC for you, not only this but once you publish it on your page they will be thrilled to tag their followers in the post, it’s all about the human psychology and you can make the most out of it.

5.     Collaborate with Other Accounts

Social media collaboration is one of the most effective ways you can count on for your follower growth. Do some research and find the influencers who you can approach for a strong partnership. They don’t necessarily have to be influencers but you can also partner with other businesses and share each other’s posts. This symbiotic technique will help you put your content on a view from where it can get maximum followers and engagements.

Whenever you share a post, don’t forget to tag the influencer and other complementary businesses in your post. Give them a shout-out and they will recognize you, in return, you can ask them to do the same. Build a rapport with those who you think can provide the best platform for your brand promotion. Similarly, if you are planning to run a contest, you can always outreach other brands (definitely not your competitors) this way you will get 3x more reach, followers and engagements.

Key Takeaway

Before wrapping up, I would suggest that it’s high time you should move on and leave the outdated, spammy and unethical practices behind. Social media sites keep changing their algorithm frequently, that means they keep improving and upgrading themselves for providing a better experience to their followers. With the fact in mind, you should also keep mending the ways you follow to win your social media marketing game. All five tactics discussed above can be considered as the thumb rules that you may rely on. Lastly, no matter which technique you are going to adopt, the content quality is something you must not compromise on, no matter what.

About Loius Martin

Loius Martin is a Creative Marketing Manager at Invictus Studio, a custom logo design company situated in Southlake. He has been guest blogging for quite a long time about design, search engine marketing, and branding.
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