5 Game Changing Social Media Marketing Strategies to Promote Your Business

By on September 22, 2017

The growing popularity of social media and its perceived future potential can impact human lives in unimaginable ways. Today, social media has become a powerful tool for businesses to get maximum exposure and marketing mileage for their brands, products and services. Various social media channels are therefore increasingly available for marketers for communication and branding purposes. Social media marketing (SMM) essentially refers to activities that involve social sharing of content, videos and images for marketing purposes.

If you have just started your business, it is important to understand how you should create social media marketing campaigns among other strategies to realize your business goals. Without a proper social strategy there is no point in hoping a significant change to begin with. In general, social media marketing helps achieve a number of goals such as: increased website traffic, achieve conversions, increasing brand awareness, achieving brand association, and communicating & interacting with key audiences. If you achieve these goals successfully, the results would definitely be mind-boggling for you.

Let us discuss some of the game changing SMM strategies one by one that help grow your business:

  1. Identify the most relevant channels

Before choosing the relevant social media networks, you need to consider certain things at the outset. Find out where your audience spends most of their time. Put your thinking hat on and figure out what your target audience wants from you. In terms of visual marketing, just find out what kind of images and infographics should you use. Finally, you need to know the most preferred way of creating valuable content for your audience. So, when you have addressed these critical issues, you can leverage the following platforms successfully:

  • Facebook: Is the most widely used social media platform today and its users are continue to grow with each passing day. Such a large customer base is really a low hanging fruit for any business to pluck.
  • Twitter: The utility of Twitter is evident from the fact that every moment millions of people share real-time news, content, images and videos. Your story has every chance to stand out in this fast moving network.
  • YouTube: Videos are being regarded as the most prominent medium to tell your story and increase engagement with your audience. The love for creative videos is gaining momentum today.
  • Google+: A great platform to reach out to people in the field of technology.
  • Pinterest and Instagram: These platforms are most pertinent for visual and aesthetic aspects. Fashion, travel, designers, etc. are using them to grow their businesses.
  1. Fetch relevant and sharable content

Providing informative and relevant content is probably the most crucial aspect of social media marketing strategy. A stronger brand reputation invariably lies on creating useful content that viewers would want to share. However, you need to keep a few things in your mind before crafting content. The content that you are going to share should implicitly support your brand image. If you can pull off humor, you should use it as a powerful brand building strategy in order to improve your online business. But you need to be completely sure as to how your audience will respond to them. You must understand which type of content is most trending and likely to gain more visibility on different social networks.

  1. Research your competition

It is very important to keep researching what your successful competitors are doing. It not only keeps you abreast of their strategies, it also gives you an idea of what’s working best. For example, you can closely monitor what type of content your competitors are posting and then come up with your own better versions. Just begin by identifying your main competitors and find out which social networks they are using, then carefully analyze their content strategy. You can easily check their followers, comments and posting frequency – this is an important parameter to know the engagement. The main idea behind researching competition is you can compare how you can stack up against each other.

  1. Utilize big industry influencers

Creating and publishing excellent content is always great but not the only condition to be honest. However great your content is, if you can’t find enough audience for that, what’s the point then? If your brand is lesser known, chances are you might end up losing your voice in the crowd. Although you can eventually create your own audience, but it may take a lot of time to do so. There is a better strategy to achieve this – engaging audiences that has already been built by your industry influencers. You can mention names of influencers or cite their websites in your content. Tags them while sharing your content on your social media profiles, and email them after publishing your content and let them know that you have referenced them.

  1. Leverage contests and promotional activities

Social media is all about engagement, so engaging and entertaining your audience can yield fruitful results for your business. One of the most effective ways to do so is to involve them directly in various activities. Conducting contests and promotional activities will be highly beneficial for you in this regard. That way you can drive their interests and solicit their participation. Be creative as much as you can be and make best use of sharing viral content available in your social network.


Social media is the fastest growing and most dynamic platform where something is there for everyone. Businesses are among the topmost beneficiaries of social media boom. The above mentioned points are an attempt to utilize different social media marketing strategies to promote your business effectively.

About Birbahadur Singh Kathayat

He is director of an online marketing firm Lbswebsoft and is an active contributor on Semrush, Search Engine People, etc. He has 10 years of experience in digital marketing and provides consultation for small businesses growth. You can follow him online at Google+, LinkedIn or Twitter.

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