5 Pinterest Tips to Boost Traffic to Your e-Commerce Website In 2019

By on November 4, 2019

Visual content is the best way to foster better understanding and avoid confusion for readers. Biologically, our brain processes visual content 60K times faster than with standard text. This fact is behind the upsurge of Pinterest, and other visual content supporting social media platforms.

Pinterest stats show that they have nearly 300 million monthly active users.  Almost 84% of the Pinterest audience involves the use of the media when they decide to buy online. Fortunately, 98% of those already buying something from Pinterest.

If we look at the user demographics, nearly 50% Millennials, and 98% of women, in 25 to 54 age range, in the U.S. are investing their precious buying time on Pinterest. The average sales order is $50 on Pinterest. Thus, Pinterest is kind of a favorite social media platform for e-Commerce marketers.

If you’re interested in grabbing a high converting audience to boost your traffic and score a high conversion rate among the stiffly competitive market, I am going to share the top five Pinterest tips for your e-Commerce website in 2019.

Pinterest is a Hub of Ideas, so You Should Register Your Presence on the Platform

We already know that Pinterest is a visual media platform where people land to get ideas and inspirations when they decide to buy something. If your e-Commerce store is selling products, you indeed have a great opportunity to place your products here in visual formats like photos and videos.

The simplest way is the “Add Pin” button proffered by the platform. You can stick that button on your product images on product pages. However, large stores are unable to carry a manual pinning process. Therefore, many plugins and tools are out in the market to help them to carry it automatically.

Moreover, the platform is provisioned to have a pinboard and categories to create a navigational structure or content architect as per your niche business requirements. Adding a logo, claiming your website, and various platform-based offerings are sales booster things while creating a Pinterest profile.

Think of ‘Shop the Look’ Pins to Have on Your e-Commerce Products

Modern shoppers are exhibiting many evolved shopping behaviors such as comparative shopping and direct shopping on social media platforms. Thereby, Pinterest has introduced ‘Shop the Look’ pin concept.

It allows the Pinterest visitors to compare the product with other ultimate competitors and buy it right from Pinterest without leaving the platform, and by accomplishing checkout and payment process quickly.

Many e-commerce development firms suggest this feature to boost conversion. When you are using this feature, white dots appear on the photos of their products and indicate that the product is available to buy right from the pinboard of Pinterest. 

Experiment with Different Content Formats

The general presumption is that Pinterest is only for photos or image format type content. Thus images are seen everywhere on the platform. Many merchants try to stand apart by improving image resolutions, adding beautiful effects, and changing photo shooting directions to reveal other facets of a product with multiple images.

You can make your e-Commerce profile look outstanding by using alternate content that Pinterest platform supports. For instance, videos to describe how the product works or can be used. Similarly, Infographics created based on the blog posts, can provide deep insights into products and their applications.

SEO Optimize the Pins

The inclusion of your primary business keywords in the textual content of the pins can acknowledge the target audience about the existence of your business on the platform, and enhance your findability. You have the title and description sections to explore for SEO purposes. Balance the number of keywords in the content and save the content from the worst reading experience for your shoppers. You can use the Hashtag feature for your business keywords while preparing a product or pin description for Pinterest.

Upgrade to Business Account

We know freemium always has some limitations in terms of proffering features and functionality. Therefore, allocate some budget to create a marketing campaign on Pinterest by upgrading your business account and grab the platform offerings. Promote Your Pins is an ideal option to run an advertorial campaign on the Pinterest social media platform. It helps in pooling traffic and increases engagement hence, conversions.

Who Can Help You?

Many e-Commerce merchants are busy and hesitant to invest their time in Pinterest exploration. Thus, they look for a social media marketing agency to bear the burden with some investment. Merchants must find a dependable and efficient social media marketing partner to get maximum out of the Pinterest platform.

About Jane Hart

Jane Hart is a technical writer at Selected Firms, an online platform for finding supreme e-commerce, mobile, web, and marketing companies on the web. Besides her passion for content writing, she is an avid football fan who loves to dance.
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