5 Powerful Video Marketing Strategies to Use in 2019

By on February 20, 2019

In recent times, video content marketing has become highly popular than ever. Customers simply love video content as it is more memorable, engaging, and effective. With consumers making purchase decisions based on videos, there is no surprise that 81% of brands are using video content marketing. to boost their conversion rate.

Video marketing is one of the most powerful digital marketing strategies and its interesting video content is the most catchy part. There are some rules you need to follow when it comes to video marketing to stay ahead of the competition. If you’re making a video for your business purpose, then you need to make sure that the audio is of good quality, the visuals are intriguing, and the content is compelling.

In this post, you will find some powerful video marketing strategies that you must follow to make your business a great success. Let’s have a look:

  1. Know your audience – research and insights are key to your brand victory

The audience is hungry for video content, especially the content which seems relevant to them. The targeted videos that are specific to your audience’s queries and requirements are more useful and drive better results for your brand. The video content you generate should revolve around the needs and expectations of your target audience.

By increasing the relevance and usefulness of your video content, you can attract desired visitors to become a part of your tribe. The more you understand your targeted audience, the simpler it gets for you to build a video content marketing plan to attract potential people.

  1. Select the right platform

Social media is a wide field of opportunities and Facebook, LinkedIn, Youtube, Twitter, Google+, Pinterest and Instagram are major players in this field. These are the right platforms to share your videos and promote your brand, services, and products to more and more people out there. According to a study, videos on different social media platforms help you in generating more shares than just sharing image and text posts. For the latest tools and ideas for social media strategy creation, you can browse websites like Social Media Impact.

  1. Video storytelling to enhance engagement and drive results

Every individual prefers to view content that depicts a story. This is very essential and as a business, you need to take care of this thing. Create a video that tells more about your products and services and can relate to the audience. It helps you in making your brand more relatable and viewers can connect with your business easily. As per the reports, video storytelling enhances the value of your services and products 20 times over.

For captivating stories, you need to have a creative and engaging idea. You require to be innovative with your narratives. Always be authentic and truthful so that you can connect with your ideal clients on an emotional level.

  1. Subtlety is the key

Like in all brands, knowing how to sell is a major key. As a business, you need to sell but at the same point, you should be subtle about it. Nobody wants to watch a video that screams a sales pitch. The audience loves to view, like, and share a video that is inspirational, interesting, and informational.

Hence, to build your brand personal identity, it is imperative to improve your selling tactics. You can show your talent by creating video content that is relatable and realistic. Always tell the truth about your brand but in a fascinating way.

  1. Make use of virtual reality

For the past few years, virtual reality has been quite a famous strategy in digital marketing. And is still an emerging trend in the market when it comes to video content marketing. VR is extremely entertaining and engaging and plays the role of delivering your brand message more clearly.

There are a handful of businesses who have used virtual reality in the videos and its rate of growth is rapidly increasing. By using virtual reality, you can offer a real experience to your consumers. Clearly, it is a great part of your video content marketing strategy to actively attract and stimulate your customers.

Unquestionably, now you know the importance of video marketing and can’t afford to miss out on it. You need to create and upload interesting videos that can help you stay in the run. For the desired business results, it is crucial to plan your video marketing strategies thoroughly.

As a business owner, the way you use these powerful strategies determine the success of your video marketing efforts. By following these marketing trends, you can stay ahead in the game.

Conclusion

Video making is not as difficult as deciding your video theme. Once you get ready with your brand video theme, you can easily create a video by using a video making tool. From several video making tools available on the internet, you can choose Renderforest. You can use this fast, easy-to-use, free online video making tool to create a video for your brand within minutes.

Regardless of your business type and size, you can build any type of video including into videos, promo videos, animations, presentations and more with this cloud-based video making tool.

So, what are you waiting for? Start creating impactful videos for your brand now and become a leader of the digital marketing world.

About Roman Daneghyan

Roman Daneghyan is Chief Marketing Officer at Renderforest, specializing in social media marketing, content marketing, and SEO.
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