5 Pros Advice: Hour-a-Day Social Media Marketing Success

By on December 24, 2012

Social media marketing has evolved to the point where not consistently working on your campaign can be damaging to your business exposure and sales. In this highly competitive marketplace, and ever expanding sea of competitors – it’s important that you spend at least an hour a day sprucing up your social marketing strategies. Here’s how!

The 5 Pro Social Media Marketing Introduction

Jeremiah Owyang – Altimeter Group and all round social media marketing expert
Chris Brogan – Social media management champion and expert blogger
Mari Smith – Facebook guru and social media fundi
Michael Stelzner – Socialmediaexaminer.com founder and author of Launch
Jason Falls – Socialmediaexplorer.com founder and author of No BS Social Media

Hour a Day Social Marketing Pros Advice

Jeremiah Owyang Says:

“While not new, most professional blogs follow the media and advertising model that has existed for decades on TV, internet, and media: Create compelling content, and subsidize with advertisements. We see this as only the start, as ads will now start to integrate the crowd to create, source, become the creative, and share.”

Tip: Advertising should be part of your social media marketing strategy daily. It’s becoming more important, and can generate the most leads for your company. Look at creating innovative, interactive and creative ads that force people to interact with you on social media sites.

Chris Brogan Says:

While the tech gets easier, “Delivering interesting information to people who care about it is harder than ever.”

Tip: Chris blogs at least once a week. He tweets or posts social updates at least 4X per day. He focuses on a private free newsletter to build a quality list for use in future marketing efforts. He provides audio podcasts to diversify his social media marketing delivery. Finally, he writes helpful books that people can read on planes. Follow his example!

Mari Smith Says:

Be excellent on one particular platform and don’t spread yourself too thin. Mari is always channelling her social media marketing knowledge into Facebook, which improves her expertise and presence there. Her main fan base is on this platform, so she apportions most of her time to it.

Tip: Mari is all about relationship marketing, she teaches her fans to spend more time ‘interacting’ than posting. An interaction is a direct prompt from someone to engage in conversation or an action. These must be part of your hour a day strategy!

Michael Stelzner Says:

“Business owners were more likely to use social media marketing (90+%) than employees working for a business (81%).” Increasingly however, it’s outsourcers that are using social media for their clients. If you know your audience, you can reach them. They want interaction, so connecting isn’t difficult at all. Give to get.

Tip: Social media marketing done right, takes a team. Not everyone can afford a team, but everyone can afford to outsource. If your business isn’t outsourcing some of your social media efforts, then you’ll be left behind. Cut down your hour a day, into 20 minutes a day, by outsourcing parts of your content.

Jason Falls Says:

“Make search engines love you and your social efforts. Since mid-to-late 2010 (or maybe earlier), Google and Bing have been using social media engagement metrics as a ranking signal. Things like mentions, shares, likes, and retweets are used by search engines as a form of “social proof,” much like links.”

Tip: The more you engage, the higher your rankings will be. Jason knows that social media marketing is about interaction. Without it, there is no point. Person-to-person interaction is all that matters. Make sure that yours counts for SEO, and that you use keywords!

Social Media Marketing Tips In Review:

• Use some of your hour a day to advertise in creative ways
• Break your strategy down into steps that can be managed daily
• Focus on a single platform and on connecting with people there
• Use outsourcing if you struggle to get your campaigns off the ground
• Engage, engage, engage! For better SEO and busier pages.

Use these 5 pro tips to assist you in your hour-a-day social media marketing strategies. In no time you’ll get all the exposure, rankings and sales that you need to grow and succeed!

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About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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