5 Quick Tips for Increasing Your Organic Reach on Facebook

By on November 28, 2018

 Image Source: Thought Catalog

If you’ve not been living under a rock, you’ll have noticed that Facebook’s organic reach has been declining for Facebook Pages. This is because Facebook announced they would like the platform to be more community focused. Therefore, as a result, posts from your friends and groups you’ve joined will be displayed first.

While this can be beneficial for us so we aren’t bombarded by Facebook Page posts every other status update, this has had an effect on businesses utilizing the platform. Sometimes people even wonder if it’s still worth having a Facebook Page.

It’s now even harder for businesses to get content seen by their audience. The Facebook algorithm will display content to your audience based on the amount of engagement it receives, usually within a short period of posting.

If the content receives likes that’s great, however, the Facebook algorithm values comments more.

But don’t worry.

It’s still possible to get seen by your audience. You just need to plan out your content strategy and ensure it provides value and is eye-catching and engaging. Here are five other tips that will also help increase the chances of your audience seeing your posts and potentially increase sales.

#1 Go live!

Live video is getting more and more popular, with the launch of Facebook Live, brands are able to connect on a personal level and create a better genuine community due to the comments section. Facebook even mentioned that live videos get six times as many interactions.

Facebook Live is definitely worth a try. You should plan out a specific live stream topic rather than just going live for the sake of it. Consider showing what happens behind-the-scenes, interview your team members or the CEO, create content that resonates with your audience.

#2 Try out different post formats

As mentioned before, Facebook algorithms would rather display top performing content to user’s feeds than content that doesn’t generate any engagement at all. Therefore, changing up your post formats might be a good start.

Facebook allows you to create various types of posts. Some options include adding a poll, starting a Q&A, creating a list, adding a milestone and so on… Those types of posts just mentioned will also help increase engagement if the content you share is interesting – resulting in the post being seen by more people.

#3 Use attractive images and videos

Due to the amount of content being shared on social media every second, it’s vital to ensure the content that you publish is high-quality and engaging. Even more so when it comes to sharing images and videos. The content must be attractive and drive engagement and increase curiosity.

It’s also important to consider the various devices of which your audience will consume the content on. Nearly 91% of social media users access their social channels through mobile phones. This means the content must be accessible and clear for those watching on smaller devices such as smartphones.

#4 Post when your audience is active

Not only does the type of content matter when posting on Facebook, but also the timing. If you want to stand a chance of having your content seen by your audience, you must identify the best times to post.

And that doesn’t mean go and Google the best time to post on Facebook.

Instead, go and check your page insights. To do this, head on over to your Facebook Page and click on the Insights tab. Next, click on the Posts tab in the left-hand sidebar. This will tell you the timing of when your audience is active on Facebook. The information is gathered on a weekly basis, with the times of day shown in your computer or devices local time zone.

#5 Repurpose evergreen content

Evergreen content is fantastic. If you have content that is successful already and usually receives a lot of engagement and reach, there’s a very good chance it’ll work again – maybe even better.

From my own testing, I’ve noticed that after sharing content on Facebook the first time it generated quite a bit of engagement and clicks, but when I shared that exact content again a few days later, it generated even more engagement and clicks. While this isn’t always the case, it definitely does work. There’s no reason not to share evergreen content regularly.

If the content is extremely good, consider recreating it in a different format. For example, if an article generates a lot of traffic and comments, think about sharing the information in video form or as an infographic.

About Gareth OSullivan

Gareth O'Sullivan is a versatile digital marketer with experience on various platforms. When Gareth's not working he's usually jetting off around the world sharing his experiences on his blog and Instagram. You can also follow him on Facebook and Twitter.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!