5 Reasons to Add Personalized Videos to Your Social Media Marketing Plan

By on February 19, 2019

 Image Source: Max Pixel

These days every social media blogger and enthusiast has something special in mind. From unique blog posts to top-of-the-line course material, you will find endless offerings. Figuring out how to stand out in this sea can seem difficult for business owners and marketers, but there’s a simple and effective solution to this problem.

Dynamic video on social media campaigns, personalized for every visitor on your blog or company’s profile could be the best way to catch their attention easily. Here are the top five reasons why you need to incorporate personalized videos in your overall online marketing to boost conversions, views and brand awareness.

  1. Engage Users For Long Into Your Story

Creating loyalty among your readers and viewers is the best way to engage with your content on a regular basis. However, the face-to-face conversation has been replaced by text, adding a personalized video of your products and services to your blog or some of your email connect you better with your targeted audience. Make them a part of your story, believe me, they will appreciate it. Your audience and email recipients should feel that the notifications they receive are relevant and useful, and personalized video helps you to accomplish this.

  1. Get Them Talking and Sharing

Marketers usually waste a lot of time in attracting readers towards any blog or profile, personalized videos is a much better way to do this. In general, a visual content like video drives up to 10x more chances to share, comment and embed your content. This means if your readers like the video, they may spread it! The most innovative thing about the personalized video is that it will catch your reader’s attention and encourage them to tell their other friends to check it out once.

Be creative and incorporate a dynamic video in your online marketing campaign to bring shares and huge audience engagement that your blog and page deserve.

  1. Improve Your Email Conversion Rate 

Every industry vertical has an average click and conversion rate when it comes to emailing recipients in your email lists. Are you reaching those averages or still feeling that you’re struggling?

Billions of promotional emails related to articles, blogs, e-commerce products, shopping are sent on a daily basis and standing out with competitors is not easy in this age. Using personalized video strategy can help businesses to stand out and increase the conversion that they want from emails. A video can keep them curious and engaged.

  1. Sell More Than What You’re Offering 

When you customized videos for your followers on the page, they will feel more connected and comfortable with your brand. According to the research, customers love customized web environment just because they are more likely to engage with published content or make purchases.

Not all social media marketers sell a product, for example, you’re running an education center and have course package, you may wish to attract new students here personalized videos will help you get regular viewers.

Adding this strategy to your sales funnel will hook customers who might remain indecisive about their investment in your product or service.

  1. Show Your Gratitude

A personalized video for audiences is more than about just showing that you’re offering something valuable to your readers. It’s also about showing that you’re thankful to be a part of their lives. A personalized video reminds regular readers that you’re happy that they keep visiting back and that you have noticed them.

Anyone can say ‘’Thanks for reading/watching!’’

But not every online marketer will find the time to share a video that thanks to a reader or recipients-by name-for their support. Doing this for each member will increase your brand loyalty in their minds while also building your bond strong.

So, are you ready to incorporate personalized video into your marketing strategy?

Don’t feel overwhelmed. There are many tools available that can help you quickly and effectively incorporate this and it won’t require much effort on your part.

About Shadab Khan

Shadab is a writer for Afrolingo, a professional South African translation and localization company. In a very short time, AfroLingo has developed a reputation as a reliable and expert provider of interpretation and translation services in South Africa. AfroLingo works with thousands of direct clients and over 100 MLV (multi-language vendors) providing contracted interpretation services.
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