5 Social Media Marketing Tactics for Improving Your Conversion Rate

By on November 14, 2018

 Image Source: Wikimedia Commons

Social Media is running the world today. It’s not possible to survive in today’s competitive world without keeping a track of what’s happening in and around you. Thanks to how busy or lifestyles are, it’s not possible anymore to have real and face to face interactions. This is where social media comes into the picture and saves the day.

Not only individuals but companies are also relying on the power of social media for their sales and promotions. This makes absolute sense when you see the demographics of customers present in the new marketplace. Most customers are stuck on social media and depend on it while making buyer choices. This makes social media all the more lucrative for businesses to be present at. Nearly every big business around you invests on social media promotions. Some do the task themselves while some other businesses take help from social media consultants.

Social media plays the role of the most powerful lead generation in today’s world. Adopting the right set of social media tactics can either make or break your deal completely. All businesses focus on increasing their number of conversions. These conversions are what gets the revenue to keep them floating in the first place. Social media is helping businesses on increasing these conversions. Social Networking allows business owners to focus on other tasks while it does the job for them. But it requires a thorough initial planning stage that results in social media tactics that will do the job.

Here are 5 Social Media Marketing Tactics That Will Improve Your Conversion Rate:

1.      Set a unique tone for your personal brand to stand out

By now you probably have a fair idea about the market and your competitors. You also understand what makes your business unique and what your lacunas are. It’s very important to have a very thorough and clear understanding of your own business before portraying the same to others. Every business has a unique story similar to every individual. Social media can be used to speak about what makes your business unique loudly. You want it to be visible in the crowded marketplace and not look generic. Positive visibility makes your customers curious and influences them to associate with you.  Once that is done, you can start creating content on your social media that touches the right chords of your audience. Only then do they respond to it and share it with others.

2.      Keep your message crisp and clear, the customer doesn’t have the time to read between the lines

As mentioned above the average customer today, is an extremely busy and fussy individual. He or she makes use of social media as a distraction between his chaotic days. He wants this small distraction to be equally entertaining and informative. He/ She obviously has a million options to choose from, making your work difficult. Ask yourself if your social media content is enticing enough for them to spare their time on? Even though its enticing to be descriptive with your content, keep it crisp for your own good. Talk about what you have to offer and maintain a mystery enough for the customer to come back to you again. Maintain the fine line between keeping them interested and giving them too much.

3.      Be creative while you experiment with ways to connect with your audience

You are here in the social media marketplace for your customer, isn’t it? You want to tell your story and talk about your business, which is obviously okay. But always remember your priority should always be the customer. They are the ones that will gradually get you the conversions your business deserves. Talk to your customers and try to form a bond with them. Gradually this will make them come back to you, making you an industry expert. Keep your social media creative and out of the box. Customers enjoy being part of businesses that are quirky and fun, to begin with. Maintain a consistent tone with all your content and let them do the talking for your business. Apart from all this, remember to have a voice that you know resonates with your target audience. An extremely serious tone that uses a lot of jargons would not work if your target customer is aged 19-25 years.

4.      Be genuine and always respond promptly

The ideal customer today is not very forgiving usually. A slight mistake at your end and he/she moves to the next best brand in your genre. Some say keeping your customers waiting is the shortest way of losing them. Imagine the same from the customer’s point of view. He/she believes in your brand and thinks you would be the best person to respond to a query on the same. This is why they put effort into reaching out to you. When you do not respond promptly it makes them feel neglected and gradually upset. It makes your business look authentic when you respond to queries instantly. It shows you are available and can be counted on.

5.      Always keep an eye on your social media metrics

It’s all about numbers today. They can tell you what you are doing right, wrong or areas that need immediate attention. Even though tracking results is a little of a task, it is absolutely worth all the pain. Allocate some time at regular intervals and keep a track on KPIs and metrics that matter to you. This will also save you from performing redundant acts that do not need attention. You can also plan your future steps keeping in mind those insights.

Creating a name or yourself in the digital platform may not be an easy task but is absolutely doable when you follow the right steps. And once done, it does your work for you. Social media plays the biggest role in your business success.

About Mary Jones

MARY JONES is the co-founder & editor-in-chief at TopMyGrades which focuses on Content Marketing Strategy for clients from the Education industry in the US, Canada & UK. Mary has conducted a series of webinars for AssignmentEssayHelp. She has extensive content editing experience and has worked with MSNBC, NewsCred & Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.
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