5 Steps to Writing an Email Newsletter People Will Read

By on June 12, 2018

People get a ton of email, and a lot of it just gets deleted. If you want your email newsletter to be read and acted on, you will need to make it stand out. Follow these five steps to write an email newsletter people will read.

What kind of newsletter?

Figure out what your goal is. Are you delivering product news, talking about your blog, or pushing some PR stories? Whatever you do, pick something and focus your email around that, preferably some call to action. Sending out an email newsletter that is a mashup of more than one item is a bad idea. Don’t do it. Decide what your goal is and write your newsletter focused on that; you can always send out more emails to cover other topics. Pick one main Call to Action. Your CTA is the main reason you’re sending out the newsletter, so focus on it and you will increase the chances of readers clicking on your important link.

Create unique subject lines

Getting subscribers is only half the battle; once your email is in their inbox you still need to stand out and give your reader a reason to open it. You need a good subject line. Resist the temptation to use the old standby, a familiar subject line your subscribers are familiar with, as is one technique used. You want the recipient to open it now, and a reader seeing your familiar, weekly subject headline, won’t necessarily do that. If your email isn’t opened right away it could very well not get opened at all; people get a lot of email and old ones can become buried quickly. It doesn’t matter how great your content is if people don’t open up your email to see it.

Make it scannable

You want your newsletter to be scannable. Why? People don’t read emails, they scan them. Write your copy accordingly. Your recipient decides within a few seconds whether or not they will scan on further down, or delete. It doesn’t take much for your email to get deleted. You want to leave plenty of white space, use bullet points, and separate your message into small sections to make it as easy to scan as possible. “The less cluttered and more concise you can be, the better. Also, keep in mind that a lot of your newsletters will be opened on mobile, where an uncluttered email is even more important if you want people to be able to click on your links,” recommends Travis Grella, email marketer at Big Assignments.

Personalize

The more suited to the recipient your newsletter is, the better. Provide personalized offers based the recipients past orders and preferences. Your newsletter will be much more effective if you can steer away from broad appeal, and towards niche; this way the recipient feels like you really have something of value to offer. Choose a niche, by doing this you should get way more engagement from people interested in that topic than you ever would with a general overview type newsletter.

Writing and editing your newsletter

You want to be concise, yet persuasive enough to encourage that all-important recipient action. To accomplish this goal, your writing will need be strong; and it goes without saying that having typos and grammatical errors is a big no no. Access these resources to write great newsletter copy:

Writingpopulist and Academadvisor: These are good writing resources you will find helpful when writing your newsletter copy.

Australianhelp and Essayroo: Use these helpful tools, to edit your newsletter. You really want your copy to be polished, or it will not look very professional.

Studydemic and Let’s Go And Learn: These are useful tools to help you use citations correctly and to ensure your grammar is correct. There’s nothing worse than opening a newsletter full of grammatical errors or improperly used citations.

Oxessays and Essay Services: These are helpful writing guides that will improve the quality of your newsletter writing.

Conclusion 

It’s not an easy thing to get people interested in your email newsletter. You can get people interested in your newsletter by focusing your message, creating unique subject lines, making your copy scannable, personalizing your message, and writing and editing your newsletters to connect with your audience.

About Grace Carter

Grace Carter is an editor and proofreader at Revieweal and Queensland assignment service, where she curates content and improves marketing strategies. Also, Grace is a contributor to UK Service Reviews, a website that reviews online writing assistance services.
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