5 Tips for Implementing an Effective Facebook Strategy

By on January 2, 2020


Image courtesy of Pixabay

Facebook in one of the various channels you can use to advertise your business online because it is the biggest social media platform in the world.  According to reports, there are about 60 million Facebook pages created by local businesses in 2019 and according to Social Media Examiner, both B2C and B2B marketers find Facebook to be their most preferred online marketing channel.

All these point to the idea that Facebook can do a lot in promoting your business, and thanks to Facebook ads we can reach a lot more people online than we can even imagine. But the issue is not about running these ads but making sure they produce good results, for this we need an effective Facebook ad strategy.

 So what is an effective Facebook ad strategy? An effective Facebook ad strategy is simply a strategy that gets you the results you want, this could range from increasing conversion, website traffic, lead generation, brand publicity and much more.

In this article, I will show you 5 tips to implement an effective Facebook ad strategy.

 Implementing an effective Facebook ad strategy

  1. Define your audience

The first step to implementing an effective Facebook ad strategy and optimizing your ad campaign is to know who you are marketing to. This is very important to the success of your Facebook ad. You need to determine who your business appeals to and target those people with your ads. To avoid wasting time, energy and money, you need to define your audience. If you don’t, you might up end up marketing to the wrong people.

  1. Hire a Good copywriter

To create a successful Facebook ad, you need to have strong ad copy in place. A lot of people are going to see your ads and you have about 2 seconds to capture the reader’s attention. Therefore, you need to hire a good copywriter to write a great ad that can capture the reader’s attention easily. Your ads need to include a strong call-to-action that can push your audience to take an action.

  1. Concentrate on how your ad looks

One way to attract the attention of your audience is to create great ad visuals. If you have been running Facebook ads without much success, check your ad visuals and make sure they are designed by a top notch designer. You can communicate how professional your business is through your ad’s presentation, so it is important that you invest in your ad’s presentation because it has an effect on how your ad performs. No one will click on an ad that looks terrible.

  1. Use remarketing

Remarketing is the process of showing ads to Facebook users who have come in contact with your business before. The process is very simple, since any person who visited your website is likely to have a Facebook account you can target that person and show your ads to them when they are on Facebook.

This is not limited to people who have visited your website, you can also target people who have liked your pages before or commented on it.

These people are more likely to patronize your business because they have already showed an interest in your business at a point.

  1. Try video marketing

Video marketing is the act of creating ads for your business in the form of videos. Video marketing is one of the best ways of increasing your Facebook ad conversion because they have proven to get the attention of people more than just picture ads. When you create your Facebook ad you can use video to better explain your product or service, use it and make sure it is of good quality.

Conclusion

Implementing an effective Facebook ad strategy is important if you want to get the most out of your Facebook ads. Creating Facebook ads that convert shouldn’t be much of a problem if you follow these tips. I have created Facebook ads and have gotten the most out of them by implementing these simple tips. If you find this guide helpful, don’t forget to share it with others, I’m sure they’ll find it helpful too.

About Samuel Olajide

Samuel Olajide is a blogger at Hilyftdigital.com, where he helps his readers learn the ropes of social media marketing, branding, blogging, SEO, and hone their digital marketing skills so they can stand out from the crowd.
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