5 Tips for Marketers to Get Maximum Benefits in 2018

By on March 7, 2018

In today’s digital landscape, every marketer and entrepreneur that aims for above-average results is ought to acknowledge a few things first. For starters, you should realize that the marketplace’s consistently changing. It never rests, never sits, never stays in one place.

Secondly, understand that your business’ success depends entirely on you. The way you organize your strategies the way you leverage your existing resources, the way you interpret and implement information, and the way you market and sell your content and products.

Well, in today’s post, we’re giving you 5 tips to get the maximum benefits from your digital marketing efforts in 2018. While some strategies used to be effective and productive a few months back, they may no longer bring positive ROI results now. Therefore, you should always keep your eyes and ears open for new trends and shifts in your niche marketplace. Let’s begin.

1.    Know Your Audience Perfectly

The #1 rule of marketing? Know your audience well. To properly market and sell your products, you need to step into your customers’ shoes and assess more aspects:

  • What are the most important things in their lives? Money? Health? Family?
  • What do they want in the future? More money? A certain skill? A certification?
  • What are their biggest problems, challenges, and setbacks?
  • What are their most urging needs, wants, and desires?
  • What are their professional goals?
  • How much money do they earn?
  • What’s their age, nationality, and hobbies?

The list could go on, but I’m going to stop here as you got my point. In 2018, you can’t expect to perform profitable marketing campaigns without a proper understanding of your main audience of customers.

2.    Content Marketing, Social Media, and SEO as a Single Unit

Most marketers used to perceive content, SEO, and social media as different strategies, which should be treated from different perspectives. In 2018, these marketing strategies combine into one, as both SEO and social media marketing are dependent on content, and the other way around.

Simply put, when you develop your marketing strategy, put these three strategies into perspectives and treat them as a whole. When you look for new article titles, for example, ensure you analyze your keywords well. Moreover, see whether similar topics have already performed well on social media using social analytics tools. Lastly, take into consideration the other distribution channels (forums, Q&A, search ads) that you’ll use to promote your next article.

3.    Write Relevant, Unique, and Valuable Content

Content is king.

There, you’ve heard it again. Content is king, and it will be king until people will use language to communicate information.

To improve the performance of your online promotion, your content needs to be above-average in the real sense of what it means be above-average. That means:

  • Relevancy (it has to address specific users and specific needs/problems)
  • Unique (don’t write something that’s been written 100 times before)
  • Valuable (ensure that your content makes your reader’s life better in some way)

Well, your content should have more qualities, but these three are key. Focus on your customer, not on the sale. Educate your readers, teach them about different topics, and win their trust before seeking anything in return.

4.    Optimize Everything for Mobile

By 2019, mobile marketing is expected to represent 72 percent of all United States online ad spending. Another interesting fact is that the world has already become “mobile”, as both the internet and social media mobile usage has exceeded the desktop usage across the entire world. Lastly, 80% of internet users currently own a smartphone through which they connect.

What does this mean? Well, all your pages and content should be optimized for mobile devices for all your readers to be able to access and interact with you.

5.    Pay Attention to Voice Search

The popularity of voice search is on the rise. More and more individuals are using their digital voice assistants (incorporated in their smartphones) to search for information online. More and more SEO professionals are already incorporating natural language elements (questions, more informal keywords) in their content optimization strategies, and so should you.

For example, if I were to search for “essay writers in the UK” in Google Text Search, I’d type it exactly as that. However, if I talked to my smartphone’s digital assistant, I’d look for “essay writers UK”. You see, there’s a difference in the way we address questions verbally and textually. Therefore, pay attention to your keywords and understand how they will soon change.


Improving your digital marketing game doesn’t come without time, effort, and a bit of wasted budget. Indeed, your business can’t flourish and grow without consistent efforts coming from your side. Treat all your failures as feedback. Take all the feedback and transform it into solutions. Implement and test, measure, and optimize again!


About Julia Turner

Julia Turner is a contributor and a freelance writer who treasures freedom and initiative above anything else. She believes that people are strong, self-directed beings who can take charge of their own lives. You can follow her on Twitter.

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