5 Tips To Become a More Productive Social Media Marketer

By on September 2, 2019

Living in the digital era, social media channels have a great impact on customer experience as modern customers use these platforms to discover products, communicate with brands, and satisfy their service-related needs. The days when social media marketing was an option are long gone. Today, taking care of your customers on social media is a proven way to grow revenue as 71% of consumers are more likely to recommend the brand to friends and family after having a positive experience with a company on social media.

Image source: Unsplash

For social media marketers, this means even more responsibilities. From creating content to interacting with followers and solving their problems, it takes much time and effort to run successful social media marketing campaigns that deliver good business results.

If you want to provide your clients with a positive customer experience, it’s important to solve their problems fast, so being a productive social media marketer is a must. Here are five actionable tips:

1.  Create a Social Media Marketing Routine

As a social media marketer, you need to complete many tasks daily. Typical responsibilities include:

  • Creating content (write social media posts and find images)
  • Scheduling/publishing content
  • Interacting with followers and your target audience
  • Monitoring brand mentions
  • Analyzing social media marketing performance
  • Interacting with freelance writers, moderators, designers, etc.

It goes without saying that it takes plenty of time to manage all responsibilities and duties. Most social media marketers want to boost digital efficiency, so it’s important to create a work routine that helps to spend time wisely. For example, you analyse how much time you need for various duties, create a schedule, and stick to it. To work effectively, you need to make sure that you don’t procrastinate, and having a routine is a great idea.

2.  Use Social Media Management Software

With the popularity of using social media platforms for business, having social media presence isn’t enough to succeed. As a social media marketer, you have to deal with so many tasks: you need to create posts, schedule them, communicate with followers, analyse the data, generate reports, compare and monitor social media performance between the multitudes of pages.

Luckily, using social media management software is an actionable solution that helps to save time. Once you’ve optimized some processes, you have time to spend it on more important tasks. Moreover, there’s no need to have great marketing budgets to use these tools – you could try these out and spend your time on developing an effective social media marketing strategy that gives results, and therefore grows your revenue.

3.  Hire a Freelance Moderator

Customers want to communicate with brands on social media, so replying to their comments and direct messages can be daunting. If you promote a large business with a multitude of locations, dealing with location-specific requests can be even more difficult.

Luckily, hiring freelance moderators is a great way to deal with these inquiries without having in-house moderator staff. Moreover, it’s easy to find a reliable worker on websites like Upwork or Freelancer who suits your budget. As a result, social media marketers can save their time and dedicate it to more important tasks like developing strategies and implementing social media marketing techniques.

4.  Learn from Famous Marketers

The more you work and the more you fail, the more professional experience you gain which helps you become a better worker. Proficient marketers have their tips and tricks on managing social media accounts, and there are many lessons you can learn from their experience fast. Thus, it’s recommended to follow marketing gurus on social media, read their blogs and interviews, and analyse their strategies.

Moreover, there’s no need to spend much time reading long-form guides on social media marketing. For example, you can listen to social media marketing podcasts when going to work or doing physical activities.

5.  Keep Up with Digital Marketing Trends

Digital marketing trends are constantly changing. Since social media platforms roll out new business-specific features, it’s important to keep an eye on trends that hook your target audience’s attention. Not only can it help stay ahead of your competitors, but it can also save your time.

Any more proof needed? The rise of ephemeral content helps to keep your audience engaged and save your time as there’s no need to create overly-polished posts. Since users crave authenticity, short-form content doesn’t have to be perfect to gain exposure. As a result, making the most out of some digital marketing trends is a great way to optimize your work and engage followers.

Being a successful social media marker is hard as there are so many daily routines you need to accomplish. If you want to keep your social media followers satisfied and therefore achieve positive business results, you need to improve productivity. Tell us whether the aforementioned tips help you be a more productive social media marketer.

About Lidiia Bondarenko

Lidiia is a PR specialist and blogger at PromoRepublic, company that offers social media management for agencies and freelancers that you may try yourself. She has over 3 years of experience in SEO and SMM, and shares her knowledge in guest posts on different marketing blogs.
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