5 Little Known Facts About Klout!

By on March 14, 2012

If you’ve been using Klout for some time, then you know how tough it can be to get and maintain, a really good Klout score. That’s why I’ve decided that today, we’re going to tell you 5 new things that will help you achieve that goal. Klout can be tricky, and these great tips will help!

Klout? If you don’t know what Klout is just yet, it’s a social tool that tracks how influential you are across your social networks.

Fact #1: Automatically Increase Your Score

People who use Klout have a love-hate relationship with the social tool. On the one hand, it’s great to see who, how and why you’ve influenced people – and to get rewarded with a high score. On the other, if you go away for a while, or stop interacting on your networks as much as you should, your score will drop.

Perhaps this is why everyone is hesitant to add all of their networks to the tool. But if you do take the time to connect them with Klout, your score will automatically increase. Even if that score doesn’t last too long!

Fact #2: 90 Days or Bust

Klout is not as moody as you’d like to think. If your score drops, it’s because your interaction has decreased over a period of 90 days. That’s right! Klout gives you 90 days to stop daydreaming and get back to work. You don’t have to worry so much about your score plummeting if you haven’t been around for a day or two.

Fact #3: Focus on Engagement

Klout doesn’t care how many people you have on Twitter, or how massive your Facebook following has become. It only cares about interaction. Influence is measured by the amount of engagement you get from your fans, or with your fans. So, if you want an outstanding Klout score, focus on engagement.

Speak to people more often, start conversations, click, share and like! And work on ways to get your fans to interact with your content more often.

Fact #4: 10 Social Networks – All Judged Equally

Klout once again, doesn’t care about the ‘big 4.’ If you add all 10 social networks to Klout, you better be prepared to work hard on engaging all 10 communities. Klout doesn’t give more weight to Facebook or Twitter, because they’re the biggest. All networks are judged equally in the democratic republic of Klout.

Fact #5: Klout is Still a Mystery

As yet, Klout remains a mystery – like the Google search algorithm or the Facebook edgerank system. No one knows what exactly influences your Klout score. Obviously we know that interaction and engagement is key, but beyond that we’re flying blind. What we do know is that +K recommendations don’t affect your score!

I hope these tips help you achieve a better, longer lasting Klout score. While many marketers have become frustrated with the tool, it still holds value for influence measurement. You can target your influenced communities and work on forming solid relationships with people that care about your content. Even if you’re not into scores, this is enough reason to continue with your Klout account.

Do you think Klout is a great tool, or does it cause too much frustration? We’d like to hear your opinion on the Klout argument here!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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