5 Must Have Inclusions For Your 2012 Social Campaigns

By on February 27, 2012

This year presents a new host of challenges for social marketers looking to make an impact with their strategies. So today, we’re including 5 must-have features that you need to consider integrating into your 2012 schedule. They can only make your strategies stronger, and that’s exactly what you need this year.

#1: Get in On Mobile

Mobile marketing will take on a whole new dimension this year, as app creation increases, ad platforms evolve and more and more people search for services on their smartphones. If you haven’t made your website mobile compliant yet, then add this to your to-do list. It’s also a good idea to look into mobile advertising.

Trends predict that 2012 will be the year of the smartphone, so plan for it now and it may bring you additional revenue this year.

#2: Use Pinterest For Business

Look at adding Pinterest to your social networks in 2012. The site is growing fast, and there are tons of different business functions that you can use. Add a Pinterest button to your website or blog, or use the new network for a viral image campaign. Get your profile up and running!

Pinterest already attracts more traffic than Google+, this should tell you something!

#3: Make Your Emails Social

If you haven’t already integrated social marketing into your email campaign, this is the year to do it. Research shows that people love social community emails, especially if they’re involved in them. Send more free courses and tips to your lists, and encourage them to be active on your social networks, with your emails.

Make a point of appreciating a community member in your monthly emails.

#4: Launch Your First Live Twitter Chat

Twitter is evolving, which means that now is the right time to break into the Twitter chat market. Host special live Twitter chats for your clients, fans and networks, and always leave them wanting more of your industry know-how. If you do this once a month, your Twitter community will expand like crazy.

A large Twitter following will come in handy when they launch the new business pages.

#5: Youtube Television

If you still haven’t started your own Youtube television series, 2012 is waiting. Youtube is growing in leaps and bounds – and you want an established presence when the social network hits its full potential. Create small, brief video clips and brand them as a series to attract more subscribers.

Youtube is still the linchpin of video marketing on the internet. But it’s become a social network now, and your business strategy needs to adjust to it!

Use these 5 must have inclusions in your 2012 social media strategy. Any one of them has the potential to catapult your social marketing income from a little, to a lot! It’s all about focusing on the right sites this year. So, take our advice and invest a bit more into these specific areas.

What do you think social marketers should be doing this year? Add to our list to contribute to the SMM community.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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