5 Tips on LinkedIn Group Moderation and Spam Control

By on October 13, 2011

If you’ve been fighting the never-ending spam war on LinkedIn, you’re not alone. Everyday on groups, there are thousands of spam messages, or worse – real people trolling around, adding nonsense comments to your otherwise pristine group. A lot has been said about group moderation. This post is going to set you straight on what you should and shouldn’t do in these circumstances.

Moderating Your LinkedIn Group

At the core of any functional LinkedIn group, is a published posting policy. This your members can browse as they like. It will detail what the rules are for posting in your group. Some LinkedIn users think that strict moderation will strangle your right to free speech. There will always be nay-sayers. The bottom line is that LinkedIn is a business network. In business, there is no room for time wasters.

This may be a hard line against the people who like to spam in groups, but ask any moderator that has had to deal with it – it’s really the only line you can take.

Tip #1: Publish a spam policy. Make it detailed and thorough.

Sometimes group members will see link exchanges or other forms of spam, and start sprouting it themselves. You don’t have to ban someone like this. But make sure that you warn them against doing it again.

Tip #2: Warn group members that spam unintentionally.

Social media is all about promoting that sense of community in your group. Inform group members about your policies, and encourage them to be a part of it. They are also able to flag inappropriate comments or spammy messages. Share this job, and your community will pull together, to make your group better, and spam free.

Tip #3: Involve your group in community moderation.

This can’t be said enough – but if you have a genuine troll, who spams repeatedly, leaves profane comments or starts fights with you, you must ban them. Kick them out of the group. This can be a tough thing to do in front of your other members. But you have to keep the peace, and promote quality interaction.

Tip #4: Don’t be afraid to ban repeat offenders.

Running a successful group means cleaning up after spammers and trolls who swoop in, to destroy your efforts. The easiest way to deal with these comments, are to delete them. They serve no purpose on your group discussion board, and are an irritation for your other group members. Do this often, and your group will reap the benefits.

Tip #5: Delete spam comments regularly.

These 5 tips will help you moderate your LinkedIn group, and keep it as spam free as possible. If you let spammers do what they want in your group, it will lose you real members in the long run. Your goal is to promote an intellectual, peaceful sharing environment – where members of your group can exchange ideas. Spam only behaves as a cog in the works. It benefits no-one but the spammer.

Are you for or against LinkedIn group moderation? Leave us your opinion below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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