5 Viral Marketing Tips For Your Facebook Page

By on September 9, 2011

Facebook is the largest and most popular social network in the world. With over 700 million people there, it’s a force to be reckoned with when sharing is involved. A small piece of content can go viral on Facebook in hours, resulting in unprecedented exposure for the business involved. But how do you create these viral bits of content? Let’s take a look at our top 5 viral marketing tips for your Facebook page!

#1: Facebook App Gold

The easiest way to create a viral craze, is to have a Facebook application created for your business. Social games or apps are naturally interactive, and there are a lot of ways to share them that don’t seem like a marketing drive. The ‘invite your friends’ feature is a great viral hook, or an application that is so entertaining it keeps fans coming back for more every day. Obsession and addiction are the goals.

#2: Selecting The Right Applications

When you start your fan page you have the basic apps like events, photos and video. But increasing your contents viral potential begins and ends with the right apps. Choose which ready-made apps you’d like to use on your fan page. Make sure they compliment your business message, and the overall tone of the page. There are tons of these apps available on Facebook, simply go the apps section and browse.

#3: Updating is Under-rated

You’ve probably heard that updating your page is important. But do you know why? The average life of an update – be it a video, text or photos – is only a few hours. Facebook is crazy about fresh new content. Their algorithm only indexes content that is new. If you want to become a savvy viral marketer, then you’ll understand there’s no such thing as 1 piece of content. The same message, remixed and republished works!

#4: Facebook Advertising Matters

How does advertising assist with viral potential you ask? Simple. The more eyes that see your content, the higher that potential becomes. The single most efficient way to build your community on Facebook is to use their ad system. Even Facebook has said “Facebook ads expand your viral distribution.” When you’re preparing to publish ‘viral’ content, plan a comprehensive ad strategy to go along with it. It’ll be the best decision you’ve ever made.

#5: Use Facebook Connect

When publishing viral content, you need to think outside of the Facebook platform. With Facebook connect on your sites and blogs, people will be able to log in with their Facebook account and comment or share. This means that more people will have access to your content, and they’ll be able to share it outside of Facebook as well. With the shortened registration process, more people will share.

These 5 viral marketing tips are just the beginning of your journey on Facebook. Creating and promoting popular content is the dream of every marketer online. It’s one of the most difficult things to do. How can a 7 year old child’s video go viral, and a video that you made (and that cost you thousands of dollars) didn’t even get 5000 views? You just have to practice, and get the basics right first. Don’t give up!

What was your favorite piece of viral content from Facebook this week? We’d like to know, so please leave us a comment!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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