5 Ways Twitter Can Be Improved

By on November 15, 2011

No social media site is perfect, and people do a great job of letting these top sites know what needs to be changed. So, this is our contribution to a controversial list. We want to see some positive changes on Twitter, for increased social networking and better business exposure.

#1: Trending Topics Filter

It’s nice that every time you log onto Twitter, you get to see which topics are trending in the world, but they are very rarely useful. Wouldn’t it be nice to be able to filter these topics by niche or category? That way you can keep track of what’s hot and trending in your field. Less “Birdy Nam Nam” more “Social Business.”

#2: Lists That Don’t Profile Publish

Following lists is fun, but it’s a bit of a hassle wading through one-on-one person spam. Instead, why not allow users to publish exclusively to certain lists? It would increase list popularity, improve hashtag use, and make for a true second location to visit on Twitter. No on wants to see these posts on your profile.

#3: Can and Can’t See Profile Tweets

We always check out someone’s profile before following them, but a lot of the time – you can’t make sense of it. When you start a conversation with one person on Twitter, it litters your profile with conversation. All the good stuff ends up hidden. Instead of choosing between a great profile and a good conversation, why not add in a tweet profile editor, where you can show or hide certain tweets?

#4: Hashtag Filtering

It’s great that hashtags can solve a lot of filtering issues, but what if you only want to see a hashtag used by one specific person? Yes there’s the refine search option, but wouldn’t it be easier to have a little one click button on your Twitter page? Simply pop in the hashtag you want to find, click the button and it automatically does it. No more 10+ screening options. Twitter users like it short and quick.

#5: Hashtag Collections

Sometimes when we’re on Twitter, we come across a hashtag we really enjoy. Then suddenly, it’s gone. How about a widget that allows you to store your top 5 or collections of hashtags, that can be viewed by your community? They will help define your business account, and add great crowd sourced info to your profile.

Twitter will continue to evolve, and hopefully we’ll see some of these changes in the future. There hasn’t been much discussion on how the Google+ vs. Facebook debacle will affect Twitter – and we think it’s more than they’d like. Both Google and Facebook have spent a lot of time and money expanding their services, and we’d like to see some from Twitter as well.

There is so much more that they can do to make their site business friendly, improve on spam filters and update their hashtag technology. If they do these things, it’s likely that Twitter will remain a prominent player in social media.

How do you think Twitter can improve? We’ve given you some suggestions, now add to the list!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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