6 Most Effective Social Media Tactics for Event Planners

By on April 1, 2019

The power of social media has never been greater. People network on social media, they get their news from social media, almost everything happens on social media. That’s why event planners use social media to promote their events. However, that’s not the only thing they use social media for. Event planners use social media to attract audiences, plan and promote their events. Obviously, social media are a huge factor in the world of event planning today. So, let’s take a look at six most effective social media tactics event planners can use.

Get introduced first

This is for event planners who are new to the concept of social media. If you are not so sure that you know how to plan and implement a marketing strategy on social media, you should learn things one step at a time. Do not launch a full scale campaign on two, three or more media at once. It will get overwhelming. You can do that once you learn the ropes but not in the beginning. Do it one step at a time. Start with one, master it and then move on. For example, go with Facebook first, then move to Twitter. As you learn more and more you will notice that all social media have a lot in common.

Facebook event on your page

Promoting events on social media cannot be done without using Facebook. Facebook is probably the most influential social network today. Millions use it and if you are not present there, well, you don’t exist. That’s why you always need to create a Facebook event on your business page. The vast majority of users have their Facebook calendar synced to their smartphones which makes it easy to plan their schedules around your event. Be creative when naming your event. There are hundreds of events that people get plagued by. Yours has to stand out.

Video marketing

Event planners are starting to invest in video marketing more and more. They see it as a really good content tool. Some analysts claim that video traffic will drive 82% of the global internet by 2021. Therefore, you have to take that to your business’s advantage. Use video marketing, implement it into your promotion strategy. That way you’ll kill it when it comes to engagement. Videos are easy to consume and there is a possibility of connecting with people on an emotional level. That’s how you get them hooked. Create a teaser before your event, film the event and even create a video after the event is done. It will be worth it and you’ll be able to use it for your next events.

Influencers

If you don’t know who influencers are, you have to sit down and do some research. Influencers can do wonders when it comes to the event promotion and brand promotion. They are popular folks who have large fan bases and that’s what you can use to promote your business. For example, if you’re a sport clothing company, bringing an influencer from that industry might just do the trick. Some of them require monetary recompense and some just like to be gifted the goods you are producing. Either way, make sure you have them present during your event. Also, if they could promote your event too, that would be great. The more people see your event the merrier.

#Hashtag

Even though this trend started in 2013, it’s still going strong to this day. Twitter is a huge network and ever since it became popular, people have started using hashtags. They make it easier for users to find what they’re looking for. Create a hashtag for your event and you’ll make it easier on them to find you and your content. Keep the tag short and memorable and don’t overthink it. Also, it has to be interesting. You have to stand out. Even with the hashtag.

Spread the word on LinkedIn

LinkedIn is a network for businessmen. It has over 330 million active users and it is a social platform designed for everything business-wise. Post a status update on LinkedIn, include a picture, express your ideas and goals of the event in the post. Also, your employees should share details of your event on their personal accounts too. That is optional, of course, but the goal here is to spread the word as much as possible.

Conclusion

Some of these tips/tactics are fairly new and some have been around for some time. However, all of them have one thing in common – the effectiveness. They are effective and they will serve you well. Reread this article again, see what you can use of the tips above and implement it next time you start planning an event. You will see that the numbers will spike.

About Sean Lockwood

I'm IT expert with years of experience. I cover all aspects of IT like programming, photoshopping and moving effects. I've spent some time in the field of security and I'm still helping other companies with the same. In my free time, I love to enjoy my extreme sports blog and my German Shepherd dog.
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