6 Proven Ways to Grow Your Business with Social Media Marketing

By on October 31, 2019

If you are a business owner, you are always looking for ways to market your product or service in a cost-effective fashion. As the most economical marketing channel, both in terms of money and time invested, with a worldwide reach, social media presence has become an integral part of a marketing strategy for every business owner looking to increase their sales.

Social networks have become an indispensable and effective advertising tool, as they allow upcoming businesses to expand and reach millions of potential clients.

Scroll down to get familiar with ways to use social media platforms to grow your business.

A social media presence supports your site’s ranking (SEO)

Photo by Austin Distel on Unsplash

Social media platforms are not a direct Google ranking factor, but activities on social networks influence page rankings. Making your social media content relevant to search queries will show in the search engine result pages. Keep your online content valuable and in return, you will gain more engagement and more backlinks. If you focus on creating high-quality content, there’s a good chance it will be caught on social media and shared across the networks resulting in higher indexes of your website.

How to get the searchers to come back more regularly? Asking about their shopping experience, testimonials or other incentives for a customer review content builds users’ trust and more – it supports SEO. Online mentions are considered to be the brand’s public reputation and affect rankings in Google search results. This way consumer loyalty can help your brand stand out against competitors.

Bring the power of video marketing into play

Nowadays video dominates more than just Youtube. According to technology conglomerate Cisco, 82 percent of all internet traffic will be video by 2022. To keep up with ongoing trends, when growing a business, you need to get familiar with the world of video marketing and use it to your advantage. There is one important thing you should keep in mind when creating a video: authenticity. Keeping it sincere and simple is the key.

Since you can make high-quality videos with your smartphone, this marketing toolallows you to divert the funds where they are needed the most. When you are trying to grow your company, it is important to save all the money you can and make the best use of it.When missing finance to achieve your growth plans or deal with difficult cash flow periods, affordable unsecured business loans can help you meet your goals.

The value of branding

Wondering why brand recognition is so important? Well, let’s just say that 71% of consumers opt for brands they already know of. Familiarity equals trust, attention and in the end –profit.

To achieve and maintain success over time, you need brand recognition and brand awareness. The good news is you don’t need a million-dollar budget or testing dozens of strategies to build recognition. It starts with a memorable brand name, logo design, color scheme, and other visual elements. A verbal strategy is just as important as the visual one. The well-known tone of voice that customers can associate with your company can help you step up and build a connection with social media users.

Get to know your audience

The first step is to get insight into your target audience’s needs, preferences, and affinities. Social networks provide you with tools to better understand consumer trends and get a grip on their attitudes towards your company.

Social media also allows running inquiries and polls, so you can collect the data you need directly from your customers. This way, you can assemble valuable information on how to improve your product or the service you provide.

Use targeted advertising to improve your business

Photo by Austin Distel on Unsplash

Targeted ads can be a helpful and effective tool for business growth, if used correctly. Thanks to the development of marketing technology, it is now possible to deliver ads targeted to individuals based on their interests and behavior. Sounds great, right? Well, there is just one problem-the question of trust.

You need to be really careful when it comes to targeted ads so you don’t lose customers’ trust and potentially harm your business.  Try to use the information you get in an appropriate way. Sensitivity and tact are what you should always keep in mind.

The importance of good customer service

When it comes to social media, expectations for response are high. 42% of consumers expect a customer service response within 60 minutes. So what can you do to exceed your customers’ expectations and achieve customer delight? Most importantly – reply as soon as possible and listen to your audience’s needs.

A quick response to customer inquiry strengthens the relationship with a customer and increases sales.  Focusing on delighting your customers has multiple benefits for your company: It costs less to retain an existing customer. Furthermore, a happy customer leads to more referrals and therefore more money earned.

A smart business owner like yourself knows that conducting business in the 21st century is inseparable from social media presence.  With 3.5 billion active social media users worldwide in 2019, free social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc. can help you reach out to millions of eager users worldwide. Take advantage of the vast opportunities social networks have to offer and stay ahead of the market!

About Willy Beamen

I'm Willy Beamen from Sydney Australia. I am a contributor for Bizzmarkblog with 15 years of experience. My work's main focus is on on helping small business owners and local startups to get off the ground and expand.
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