6 Ways Optimizing Your LinkedIn Profile Generates Credibility #LinkedIn

By on February 8, 2014

Optimizing your LinkedIn profile can do a lot for your small business, especially if you need to establish more credibility for yourself in your niche. With these qualified tactics you will be able to refer any new client or partner to your page with absolute confidence. Today I am going to show you how to optimize your profile for credibility.

Credibility online means that people will trust your information the moment they see it, because of how it is presented, what it contains and the impression that it makes.

#1: Slideshows are an incredible way to show customers and partners what you have done in your niche. Get professional slideshows done (some with other industry experts) and load them onto your profile for an instant visual boost in credibility.

#2: Join the right groups, pages and institutions. Think of it as a way for people to see who you are affiliated with or endorse. Choose wisely and engage on the pages where you can! At a glance your visitors will get a sneak peek of what you are interested in.

#3: Connect with the right group members after joining strategic groups. Credibility is gained by making friends with experts on LinkedIn. Optimizing your LinkedIn profile is easier when you can ask contacts from your groups for recommendations and endorsements.

optimizing your linkedin profile

Courtesy of blog.hellosoutherly.com

#4: Focus on that all-important headline. A strong headline phrase will help you gain credibility quickly and secure top ranking expert connections. Think carefully about the words that you use to describe yourself and your business.

#5: Make sure that your photo is professional, friendly and sharp – as in high resolution. To optimize your LinkedIn profile, pepper your write-up description area with industry keywords, but don’t keyword stuff. Detail who you are in your career here, not what your job may be.

#6: Customize your LinkedIn page with ‘sections.’ These are extras that you can add to your profile, like ‘honors’ and ‘awards’ and ‘volunteer experience.’ Fill them out and don’t be afraid to add detail (within professional reason). A LinkedIn profile with several sections is highly credible, especially if you also have a lot of recommendations on your page.

Keep in mind that optimizing your LinkedIn profile for credibility means always checking your grammar, spelling and WHAT you are saying on your page. Give it to a few friends first and ask for feedback. You want to create an instant ‘great’ first impression. That means taking the time to check out some key profiles that impress you.

Want to know more about LinkedIn’s history? Click here.

These six methods of optimizing your LinkedIn profile will help you gain quality social networking and business networking connections across multiple platforms. People often check out LinkedIn profiles of others that they want to do business with, to see who they are. It’s a great way to stand out among your industry peers!

How would you optimize your LinkedIn profile for your clients or partners?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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