6 Reasons to Register Your Blog on Technorati

By on January 26, 2011

Technorati is a blog search engine with more than one use for the savvy blogger. The site itself is massive, and has indexed over one hundred million blogs to date. But what’s all the fuss about? How can a blog search engine help my blog become popular? Well that’s the question, isn’t it!

Technorati website

Courtesy of realgeek.com

There must be an excellent reason why so many million blog owners decided to claim their blogs on Technorati. Let’s take a look at why you should consider registering your blog on this platform.

#1: A Huge Boost in Search Engine Rankings

When you decide to register your blog on Technorati, you are effectively giving your blog more opportunity to grow. You’ll get a huge boost in search engine traffic, as people are able to find you there as your ranking improves over time.

Because Technorati has ways of indexing your blog, and sorting it into appropriate categories for searchers, more people will be fed to your blog on a daily basis. It’s also great for generating more links to your blog, which will bump it up in the main search engine results on Google, Yahoo and MSN.

#2: More Traffic Thanks To The Tag System

Technorati uses a tag system that efficiently places each tagged blog post you write into its appropriate category. The more tags you create for Technorati, the more people will find your blog. If you have a WordPress blog, you can install a basic plugin that will suggest Technorati tags to you when you publish posts. This is an excellent way to get more traffic, and to boost your blogs popularity early on.

#3: More Traffic Thanks To Active Pinging

Imagine if every time you posted a new blog post, your blog would tell (or ping) Technorati, so that they could update their system. With platforms like WordPress, that’s exactly what happens. This means that Technorati will always have the latest stats on your site, and your credibility and authority will expand over time. The more posts with usable tags you publish, the more ground your blog will gain.

#4: Find Niche Specific Blog You Can Use

Technorati is often used as a base of operations for serious bloggers. Not only can you view which blogs are up and coming, and which are the most popular – but you can find blogs almost identical to your own.

That means you can cut down your search for blogs to comment on, because they are so easy to find on this platform. It also means that if you ever need a specific blog post on someone else’s blog to talk about on your own – it’s right there for the taking.

#5: See What The Blogosphere is Saying About You

If you want a quick and efficient way of checking what the bloggers of the world think about you or your business – you can use Technorati to do just that.

Type in the appropriate keywords and track which sites are commenting on your posts, mentioning you, or speaking about you on the net. With access comes greater power to control the flow of information, so you’ll be able to catch negative press before it spirals out of control.

#6: Credibility and The Coveted Featured Post Spots

As time passes Technorati will increase the rank of your blog, and feed even more traffic to it for free. Perhaps one day you’ll make the coveted ‘featured post’ position, where the hottest post links are published. Then sit back and enjoy a huge spike in traffic on that day. Is Technorati worth the trouble? Absolutely!

Do you use Technorati to promote your blog?
Tell us all about it below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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