7 Email Marketing Tips for Small Businesses

By on March 22, 2018

As a small business, your mailing list is one of the most important marketing assets that you have. Organising and running a successful email marketing, with the result of drawing people into your business and engaging them consistently is a challenge to say the least.

However, today we’re going to explore seven key and essential email marketing tips to help you throughout every step of your email marketing process. This will enable you to produce high-quality emails consistently and stay one step ahead of your competition.

Stay Consistent with Your Branding

This is perhaps the most important point to remember. When it comes to your brand, you’ll need to remain consistent with every single email that you send. If your emails start to change in style, format or tone of voice, this will confuse your reader and put them off using your business.

Optimization is Key

With more than half of all internet traffic coming and going through mobile devices, the chances that your email readers are reading your email on a mobile device is pretty high. With this in mind, it’s important that your emails are optimised for mobile devices, so your reader has the best experience.

It’s also important that you consider computers and tablets as well, so you’re not pushing away any potential customers.

Master the Art of Subject Lines

While you might already use subject lines, typically writing a brief description of what lies ahead in your emails, it’s important to remember that the subject line of an email is like the headline of an article.

“The subject line is the first thing a reader will read when it comes to your emails. You’ll want to make it enticing, attention-grabbing and completely irresistible to click. This will mean getting creative and thinking outside the box,” shares Paul Daniels, an email marketer for Academized.

Make Email Preferences Easy

Simply out of respect to your subscriber, you should make subscribing and unsubscribing to your email list effortless. While this may seem an obvious point to some, other small businesses may not want to lose their customers so won’t offer the option.

However, in doing so, you can increase the risk of your emails being reported as spam, and potentially even being blacklisted by email providers if it happens enough.

Send Accurate Emails

If you were to read through an email that was full of spelling mistakes, poor grammar and misplaced punctuation, would you then continue on to the website to make a purchase? Probably not. To ensure that all your emails are high-quality and free from mistakes, here are some tools you can use;

Via Writing and Grammar Checker – These online tools enable you to check the grammar of your emails, ensuring they are perfect for sending.

Essay Roo and Assignment Help – These are two professional editing tools and services to help you communicate the right message in your emails.

State of Writing and My Writing Way – These two blogs are full of writing guides you can use to improve your general writing skills.

UKWritings – This is a professional writing website that can help to give you writing advice and tips, as reviewed by Best British Essays.

Cite It In and Easy Word Count – These are two free online tools to help you add quotes and references to your emails, or to track your word count.

Paper Fellows and Boom Essays – These are two copywriting services that can create your email content on your behalf, as recommended by the HuffingtonPost in Write My Essay feature.

Add Social Media Links

As a small business, the chances are that you’ll have your own social media pages. At the bottom, or throughout, your emails, you’ll want to make sure that you include links to these pages.

This is so your readers can easily have access to your business, whether they want to get in touch or they simply want to see more of your content. This is a great way to link both forms of marketing channel and can boost the reach and engagement rates of your social media accounts at the same time.

Check Out the Competition

The world is a big and diverse place, and the chances are that you’ll have competition, no matter your business or industry. You don’t want to fall behind your competition, and you don’t want to copy them, but you do want to make sure that you’re not falling behind.

This means you’ll need to sign up to your competitor’s email thread, so you can receive their emails and keep tabs on what they are doing. Don’t forget to do this across the board when it comes to things like their social media channels and even checking up on their website.

About Mary Walton

Mary Walton is an editor at OXEssays, British academic service. She is a blogger, read her musings at SimpleGrad. Also, Mary is a tutor at Australian Write My Essay service.
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