7 Inspiring Tips For Greater Facebook Visibility

By on September 19, 2011

The point of having a Facebook page is to be seen. You want your potential clients to come across your page, like it and become fully fledged fans. But what happens if you’ve done everything you can think of, and you’re still not getting enough exposure on Facebook? Here are 7 superb tips on how to grab center stage on the world’s most popular social network.

Tip 1: Your Comment Strategy

Throw away the hard sell. Stop marketing and pushing your brand. Simply find niche pages you enjoy, and like them. Then comment on other people’s comments, or on what the page admin has posted. Be polite, friendly and interested in what they have to say. Be open to their marketing messages – and they will notice you more.

Tip 2: Post as Your Page

Switch from your personal profile, to using Facebook as your business page. Collect hundreds of niche related businesses and make a point of having a ‘like frenzy’ every few days. That’s right, like as many posts as you can on different pages. You’ll be surprised who likes you back. Comments will surely follow.

Tip 3: Change Your Page Name

If your page name doesn’t include the most obvious search term for your niche – go and change it right now. Something as small as adding in those three keywords, can lead to a whole whack of traffic coming in from Facebook search. You don’t want to miss out on the basics, and this is definitely worth doing.

Tip 4: Speak About Your Page

Instead of asking people to go to your fan page from other social networks – speak about the problems you’ve been having. People connect with honesty, and a good story, so spill the beans on your pursuit for the perfect Facebook page, and you’ll be surprised at the elevated response.

Tip 5: Latch onto Viral Content

If you want more visibility on Facebook, you’re going to have to impress the fans you do get – so much so, that they share your page with their friends. Essentially we’re talking about the taboo viral effect, or having fans share things with other fans. To do this make sure your content is sharp and your images have that wow factor.

Tip 6: Make Some Facebook Friends

Fake connections are not going to help you get exposure. It’s time to genuinely make friends with a few other page owners in your niche. Invite them to do guest updates, offer guest updates or free content to get their attention. Target pages that have larger fan bases than yours. The more you contribute, the more fans you’ll get.

Tip 7: Tagging Power

Don’t underestimate the power of tagging images and video. Tagging is a great way to get added exposure on Facebook, for your everyday posts. The people you tag will check out the content and share it. Remember that self-interest is the driving force behind a lot of visibility online.

Use these top tips to get more fans liking your page and interacting with your business!

How do you let Facebook fans know that your business exists? Tell us and we’ll share your page with our community right here!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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