7 Reasons Social Media is Incredibly Important for Hiring Now

By on November 18, 2016

The U.S. government just announced that unemployment filings are at an all-time low. On top of that, we’ve got the most unfilled jobs ever.

For most people, this is great news. But if you’ve got to fill jobs, it’s a bit scary. Hard to believe that the market’s changed so much in the few years since the “great recession,” but it has, and hiring skilled workers is tougher than ever.

Another major factor that affects hiring right now is social media. Social media has allowed employees to create an employer brand for companies. This is basically the reputation you have among potential employees.

It can have a huge impact on your ability to hire, as I’ll explain.

  1. The genie is already out of the bottle.

Whether you like it or not, whether you’ve built it or not, you’ve got an employer brand now. Social media and employer review sites have given the employees the ability to go out and create your employer brand.

Your job is to have a social media strategy that ensures the right voices are being heard, and help boost and encourage them.

  1. It’s marketing. You believe in marketing, right?

Deciding which job to take is a huge life decision. Bigger than buying a car, a phone, or a new TV. If someone is trying to decide on a job, and they’re between one company that they’ve heard good things about, and one that they don’t know, which do you think they’ll choose?

  1. It’ll help when you make job offers.

The best candidates right now are receiving multiple offers. If they’re having trouble deciding, you can bet they’ll hit social media and review sites to do some research. If they go out and find lots of positive info about your company, you’ve got an edge on hiring the right person for the job.

  1. Bring in passive candidates.

It’s estimated that 75 percent of all available candidates are passive, meaning they’re not looking for a job right now, but would be willing to change jobs if the right opportunity presented itself. If you’ve got people spreading the word about your work place, you’ve got a better chance of reaching this huge applicant pool.

  1. Bring in higher caliber talent.

The best talent wants to work for the best companies. The ones that will offer them the greatest opportunities for growth, and provide a positive work environment. If that’s the image people have of your company, you’ll have an easier time attracting all-star players.

  1. Get more applicants.

Companies with positive reputations – good employer branding – get twice as many applications. That’s a pretty solid benefit to consider if you’re on the fence about employer branding. How nice would it be to have twice as many people apply when you post a job?

  1. Save money.

On average, companies that have positive employer branding pay less money per employee, both during the hiring process and in terms of salary.

Makes sense, right?

If you’re getting twice as many applicants in this market, your time to hire, and your job advertising expenses will be lower.

Also, if you were a job seeker, how much more money would it take to get you to accept a job with a company that had a good reputation versus a company that had a bad reputation? Typically, companies with bad reputations pay 10 percent more per employee (which really adds up), and 50 percent of applicants in one poll said they wouldn’t work for a company with a bad reputation – even if they were offered better pay.

Convinced yet? It seems apparent that employer branding, if done right, can really pay off right now, especially during these tough hiring times.

You can learn more about your Facebook hiring strategy here.


About Paul Peters

Paul Peters is content marketer and job ad writer with Betterteam . Before Betterteam he spent 6 years building an education startup, where he was was involved with many aspects of the business, including hiring and marketing. He lives in Whitefish, Montana.

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