7 Tips for Successful Event Promotion on Facebook

By on December 12, 2017

Facebook gives you a chance to affordably and successfully promote your event. The site has more than a 1.7 billion active users, so you can find there a large number of prospective attendees for your event.

In the United States alone, more than 40 percent of Facebook users interact with events. In fact, Facebook reports that more than half a billion people use their events features every month.

To make Facebook work for your next event, use the following tips:

1. Choose an exciting, high-quality cover photo

Engage the audience of your event page by designing for it an exciting cover photo. You have a generous 1920x1080px space that you can use to catch the eyes of your visitors and encourage them to want to learn more.

If neither you nor your staff has creative experience, consider hiring a professional artist to do the job. In any case, make sure your image is interesting yet relevant to your event.

2. Pick a short and memorable event name

Remember to have a mobile-first philosophy regarding your event. This means that you must choose a name that is short enough to fit on small screens.

As you choose a concise name for your event, make sure that every word counts. Choose strong terms that are both relevant to your event and easy to remember.

When you pick a short and catchy name, your attendees will have a chance to share it with their friends, family members and coworkers.

3. Provide detailed and up-to-date info about the event

Facebook has a recommendation engine that recommends events to nearby users, based on a complicated selection algorithm. For this reason, you should make sure that the information on your page is accurate.

Furthermore, when people see that your event has recently been updated, they will have confidence in its information. After all, no one wants to arrive at an event only to discover it has been canceled or postponed.

4. Cross promote the event with co-hosts and sponsors

Whenever possible, join forces with other influential people in your industry to get the most exposure possible for your event. Specifically, look for a co-host who has an event calendar that many people follow.

Take your event to an even higher level by getting the promotional assistance of businesses, celebrities and other organizations. Of course, you may need to provide some reciprocal endorsements, so be ready to make a deal.

5. Share content to generate pre-event buzz

Maintain interest and excitement for your event by posting a steady stream of relevant content to Facebook. On a daily basis, discuss the various aspects of your event, including headline personalities.

As you use Facebook, be sure to use appropriate tags that will increase the visibility of your event. Meanwhile, you should use a countdown clock to build anticipation. As the time for your event approaches, hold contests and promotions to generate as much hype as possible.

6. Advertise Your Event

Facebook makes buttons available for people to state their intentions regarding your event. Some people might confirm that they will attend, while others can say that they have an interest.

You can even target Facebook users based on their response to your invitation. As a matter of fact, you can create advertisements that are intended to encourage registration and promote excitement.

When you take a look at the advanced features available to you on Facebook, they may surprise you. For example, you can create messages targeted at particular demographics and even promote your event to friends of attendees.

7. Promote the event across multiple channels

Although promoting your event on Facebook can reach a large audience, remember also to use other channels such as email. Because of this, you will have a chance to reach people who may not normally log into Facebook.

Cross-channel promotions become even more important when you hold events that appeal to numerous audiences. If this is the case, be sure to advertise on more than one social media platforms and, possibly, traditional marketing channels.

In summary, Facebook can provide a vital framework for organizing and promoting your event. By following the above tips, your experience can be as exciting and fun as it is successful.

About Eric Gordon

Eric Gordon is an independent business development and marketing specialist for SMEs. He loves sharing his insights and experience to assist business owners in growing their revenue. You can find Eric on Twitter.

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