7 Tricks to Increase Your Reach on Social Networks

By on May 4, 2018

Would you like to have more reach in social networks but don’t know how? Do you need help with managing your own Social Media strategy?  If the answer is yes, read on…

Social networks are important for your business.

Social networks have become a phenomenon without palliatives.

Nobody can conceive a life without them, even more so if you’re a company.

These days Social Media is essential to any business, and knowing the right steps to take will help you to gain a wider audience and, therefore, you will have more options for attaining new customers.  You may have used several methods to make a positive impact on social networks, but for now you have not obtained the results you want.

Your strategy for achieving greater reach in social networks has simply been unsuccessful and your frustration is manifest.  Given the situation, what can you do to achieve a greater reach in social networks? Is there a method you don’t know about?

Yes, there are different methods, or rather tricks, that will help you to improve your reach in social networks.  To be more specific, in this post you will know 7 tricks that, with the right strategy, will allow you the visibility you so much desire.

However, I will not be the one to explain these tricks for improving your reach in social networks, it will be an entrepreneur who will bring their knowledge in this blog.

How to increase your reach in social networks

Currently users spend less time checking media traditionally used to promote products, whether in newspapers, television or radio.  Social networks have taken over the world of marketing and the best thing is that it is free and accessible to all, and present great opportunities for small businesses like yours.

But it is not enough to create a couple of accounts and wait for the clients to start arriving.  You have to get down to work and work hard to connect with people to build your brand trust for them to do business with you.  You wonder how you can do it, and if it’s worth it.  Don’t worry. We will explore some strategies.

First: on which social media platform are you most comfortable?

Depending on your target audience and your product, one social network may benefit you more than another.  For example, if you sell clothes for teenagers, you might want to use platforms like Instagram or Snapchat, but demographics is only the first step.

You have to think about the type of social network to use to show off your product.  For example, if you’re an illustrator looking for clients, maybe the best platform for you would be Instagram, followed by Tumblr or DeviantArt.

These platforms are based on images, and if your product or service is best showcased visually, these are the best places to start putting together a list of followers interested in what you do.  Other businesses such as bakeries, cafes, restaurants, clothing stores, small businesses of professional makeup artists, can also benefit from a visual platform.

Facebook is a great platform to deliver content in the form of a newsletter; If for example, your business changes daily offers, or if you want to deliver information related to what you do, Facebook allows you to share both text and images or links (which can come directly from the website or blog of your business to attract visitors).  The interesting thing about Facebook is that users not only interact with you, but also with other users who comment within the posts you upload.

Twitter is another “micro blogging” platform that can be beneficial for your small business: as it is an easy-to-use and instantaneous tool, users communicate and interact with you in real time, creating a bond with the customer thanks to personalization.

YouTube can also be an interesting social platform to promote your business: people like to know how things are done and who does them – that’s why it’s full of tutorials and video blogs where business owners connect with users of more personal way.

And how to take advantage of the platforms? 7 tricks you should know.

All these platforms have tools that you can use to promote your business.  I will tell you the 7 tricks that will go great to increase your reach in social networks :

1. Use hashtags

Something that most social media users have in common is the use of hashtags (#).  Hashtags are keywords that people can search to see related content, for example #flowers on Instagram will take you to images uploaded by users (or businesses) that contain flowers or something related to flowers.

If you are a florist, that hashtag will ensure that people looking for that keyword will see your picture. This also happens with Twitter, Facebook or Tumblr, but the appropriate hashtag does not ensure visits, or otherwise draw users to your business.  If your content is not interesting, you can have hundreds of hashtags, but you won’t reach anyone. How do you make sure they see you?

2.You must produce interesting content

Share things that interest your users. For example: “It’s hot, who wants an ice cream?” If you own a coffee shop that has ice cream on the menu and it’s a hot day, this is a good way to invite people to click, comment and maybe take a walk to your location.

If you also accompany that phrase with a striking photograph, related to what you are offering as a business, the chances of winning a follower, who can become a customer, will grow.

3.Include striking photographs

In social networks everything comes through the eyes. Users see an image that catches their attention, they process it and then decide whether or not they want to read what it is about.  Make sure that the are clear photos that show well what you offer and that represents your business vision, for example, some businesses use memes to attract younger users or to call people to comment.

4. Speak with your followers

It is very important that you engage with your followers, as this brings your business to potential customers. If the client feels that you care, he is much more likely to want to do business with you.  Take advantage of tools such as Instagram stories , Facebook moments and Snapchat stories to generate links and keep communication fresh.

5. Program your publications

It is not the same to post a publication at 5 o’clock in the morning on a Monday and then at 9 o’clock at night on a Friday.  Users and different networks have varying activity points.  To understand how your posts are received in the different platforms, you can use these tools for businesses.  Both Instagram and Facebook allow you to review movement graphics that are expressed in readings, likes, shared posts and visits to the page.

If you uploaded a post on a Tuesday at 2 pm and had 80% more likes than an similar post uploaded on Sunday at 7 am, you learn the best day and time to upload a post of that type in the future.

6.Interact with user accounts

Sometimes it is not enough to advertise yourself by uploading images, include hashtags and publish posts at optimal times.  Your audience won’t know if you’re there if they haven’t viewed hashtags.

One way to make people your business in social networks isto socialize with other accounts.  Follow the people who follow you, follow users who have liked pages or posts similar to what you offer, and comment on images or posts of other users.

7. Create contests

Contests with prizes related to your business are a great way to gain more followers and potential customers.  To create a successful contest, you have to make sure to share a post that bears the name of your business, am image or a tag, and include Calls to Action that favor your visibility (follow my profile, share this publication publicly, use this hashtag).

The idea is that users will follow you and attract others in the process.  Many users will stop following your account at the end of the contest, but many others will continue to follow you if they like your content.  It is very important that you continue to post interesting things.  If you follow these steps, you will have more opportunities to publicize your business.  Don’t despair if your first attempts do not go as expected. Keep trying, it takes time, but it’s worth it.

About Arslan Riaz

Mr. Arslan Riaz is an entrepreneur, marketer and writer. He can provide you best and quality services for SEO and article writing. Moreover, he is the customer manager of Eyet.org where you can find him providing the best services for SEO, article writing, logo design and other services related to the information technology world.
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