7 Viral Newsletter Techniques To Get More Sign-Ups #Email

By on August 25, 2013
Viral Newsletters

A newsletter is a very important part of any blog-based email marketing campaign. One of the biggest assets a blogger can have is a high conversion email list. To get this you constantly need ways to get more people to sign-up to your list. Today, I’m talking about 7 of the best ways to increase your blog subscriber numbers.

#1: Make Your Incentives Stand Out

One thing I have learned with email lists is that ‘free reports’ or a free giveaway is just not impressive enough to get a readers attention anymore. You need to offer a BIG incentive, that impresses your reader so that they are forced to sign up because there is so much value to gain from doing so. Over-delivery is the new rule.

#2: Location and Ease is Key

Add your newsletter sign up box to the end of your blog posts, in your homepage side bar, in your about us page, and in marketing materials. The more opportunity people have to sign up the better. Plus adding simple changes to your actual sign up box can make a difference. Give people options and make it easy for them to become a member.

#3: Use Clean, Highly Attractive Design

The old Mailchimp standard sign up box is not good enough anymore. Have a special sign-up banner created that has a three step process – name, email, confirm. The design should showcase the incredible incentive and should be sharable via social media. Make promo images and link them back to your sign-up banner design.

#4: Decorate With Social Proof

There should be multiple locations where a reader can sign up, or click through to sign up to your list. On each of these pages it will pay to showcase some of the most impressive testimonials that your blog has received – from readers, influencers and customers. If a big star in the wedding niche endorses your list, more people will sign up for it.

newsletters

Courtesy of electricdrive.org

#5: Split Your Newsletter Topics

If your blog is growing and deals with many different subjects, split your newsletter into those topics and offer membership on any one of them. That way even if I don’t want to join a list on weddings, I may join one on wedding cakes because that is where my particular interest lies.

#6: Lightbox Popover Forms

Let’s be honest, popover forms have a horrible reputation as irritating and intrusive. They are those little boxes that pop up on your screen, that you have to click away from before you continue. But like it or not they work. So well in fact, that if you have a well-designed popover that is friendly and neat, expect a sign-up explosion.

#7: Make Your List an Exclusive Place

A top blogger that speaks about the exclusive things they offer their subscriber lists, will always get more subscribers. In your videos, email, podcasts and social pages – don’t forget to speak about your list often. Use it in stories, and make people naturally want to be part of this exclusive community.

If you use these excellent viral newsletter tips, your subscriber rates will surely start climbing very soon. As usual, with email – you get out what you put in. Don’t forget to split test your efforts for best results.

How do you grow your newsletter subscribership on a month-by-month basis?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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