7 Features of Twitter’s New Ad Program: Available NOW

By on March 16, 2012

Advertising on Twitter has changed, as they’ve launched new ways for small businesses to advertise their products on the platform. Already available to a small group of users, the new ad products promise to help businesses grow and earn money from direct Twitter interactions. Now, they’re available to you! Let’s find out what all the hype is about!

#1: Promoted Tweets

Twitter has launched a new promoted tweets option, which will allow businesses to reach target audiences, not only in the right place but also at the right time. These tweets will appear in search, and in user timelines. They’ll be displayed to followers and people who are similar to your followers.

#2: Promoted Accounts

Promoted accounts exist to build your brand a following on the platform. But not just any following mind you – a targeted, interactive following. When you buy this ad space, your Twitter account will be advertised in the general search area, and in ‘who to follow.’ Followers who have indicated who they like will be able to find you, and become part of your growing community as well.

#3: Promoted Trends

Promoted trends will help your business gain more exposure on Twitter, as your ‘trending topic’ appears above the naturally generated topics that are flaming hot on the platform at that current moment. It’s a great way to promote a hashtag surrounding an event, or to expand your Twitter following.

#4: Geotargeting Guaranteed

All of these new ad spaces allow for geotargeting, which means that you can streamline your business interests and target local clients, fans and followers. This makes gaining local traffic and extending local brand presence a whole lot simpler, and it’s a viable alternative to Google or Facebook ads.

#5: Comprehensive Analytics Tracking

Each new ad section comes with its own unique analytics dashboard, so that you can track your ad performance on Twitter. Inside these dashboards you’ll be able to analyze valuable metrics to help with your community growth, and ad optimization on Twitter. See how many clicks, retweets, mentions, and follows you get, and check out who your followers are and what they’re interested in.

#6: Enhanced Profile Pages

The new enhanced profile pages are Twitters answer to all the site updates happening on social sites around the internet. You’ll have more space for your brand header, and can add video and images directly to your page. Not to mention the ‘pin’ option that let’s you place a specific tweet at the top of your page. These aren’t available just yet, but Twitter is already promoting them around the net.

#7: Budget Fully Loaded

The great news is that these Twitter ad programs are scalable, which means you can apply your own budget to your ads. The platforms work on a cost-per-engagement or cost-per-follower basis, which is almost the same as CPC, or CPI. Take heed however, the clicks and interactions can be pricey!

Are you interested in the new Twitter ads? Do you think they’ll be able to compete with platforms like Google and Facebook? We want to know.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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