7 Reasons Why Your Business Should Use Twitter

By on August 11, 2011

Is your business on Twitter? If not, maybe it’s time to get out of that ‘Facebook’ comfort zone and really break into cutting edge social media. And that’s what today’s post is all about. If you haven’t yet braved Twitter, you’re missing out! Here they are, our 7 reasons why your business needs to be on Twitter.

 

#1: Not Being on Twitter is Lame

Twitter exists so that businesses can find new and exciting ways to exploit its functionality for business purposes. Not being on Twitter, when all of your competitors are…well, it makes you look like you’re behind the times. Use Twitter to prove to the world (and your clients) that you love technology, and that you’re ready to use it to improve the lives of your staff, fans and clients.

 

#2: Presence Equals Presents

Twitter is a superb way to promote products, services, free giveaways and contests. A tweet can go viral in a matter of hours. If your business isn’t harnessing the power of the viral tweet, then where have you been? Use Twitter to give back to your client base, to grow it and take your relationships to new heights.

 

#3: Use Your Work Force as a Twitter Arsenal

Instead of complaining about how often your employees sneak a peek at their Twitter pages, enlist them in building your Twitter community. All you have to do is create a practical Twitter policy document, and let your employees loose on the Twitterverse. They all have different ways to connect, so you’ll grow your community much faster!

 

#4: Bite Sized News Updates Fresh From The Crowd

It can be tough wading through Google news, or checking the latest headlines on 5 different news sites. Instead simply follow certain hashtags in your niche to keep up to date on the latest breaking news. The news is so real, even the print media publishes versions of it from Twitter users. Use Twitter news to advance your own content marketing strategy.

 

#5: Branding and Fandom

Twitter allows your clients to experience your brand, not only see it. With every tweet or interaction, you are building a perception about your business that people can relate to. Use Twitter to take your brand identity to a whole new level online. Design is important, but these days – so is your tone of voice.

 

#6: Real Time Customer Connections

Dealing with clients or customers can be time consuming and costly. When you use Twitter as a place to respond to real life queries, complaints and suggestions – you save time, money and are able to connect with your client in an instant. It’s a very efficient way to keep tabs on customer sentiment, and to monitor your products progress online.

 

#7: It’s Not Who You Know, It’s Who You Know on Twitter

You’re practically expected to be close friends with your competitors on Twitter, or with other industry authorities. Twitter is an excellent place to foster these relationships, as the chatter is generally short and to the point – and easy to keep tabs on. Soon you’ll be guest blogging on each others blogs. Use Twitter to establish your authority. Learn about tweeting here.

There are a 100 more reasons why your business needs to use Twitter – can you think of any? Please suggest some below, and let’s build a super-list!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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